Insights — Operator Writing, Podcast, and Newsletter
Operator-grade thinking on B2B go-to-market. The GTM Uncensored™ Podcast, the weekly newsletter, and long-form writing from the Revenue Reimagined team.
Newsletter
- Verbal Yes Is Forecast Fiction — A buyer can want the deal while procurement, security, legal, finance, and signature still kill the quarter.
- Equal Accounts, Unequal Odds — Your territory model sets quota outcomes before the first call.
- Your Comp Plan Teaches Sandbagging — Reps hold deals when payout rules punish honest timing and reward quarter-end theater.
- Your CFO Is a Seller — Finance belongs in strategic deals before procurement, especially when budget, risk, or terms enter the buyer conversation.
- Your Playbook Is Missing the Work — Your best rep is running a sales process that never made it into the playbook... and your managers may be coaching the wrong work.
- Trust Is the New CAC — I spent four days in the Montana wilderness with 65 go-to-market leaders and nobody asked what anyone did for a living.
- Diagnose, Don't Discover — The rep with the best discovery checklist doesn't win. The rep who diagnoses the buyer's actual problem does.
- The Quota Lie — If more than half your reps miss the number, that is not a talent problem. That is a math problem you signed off on.
- Pipeline Problems Are Visibility Problems — If you can't name the last human action on a stalled deal, more activity won't save it.
- The Founder Sales Death Zone — Between five and fifteen million ARR, founder-led selling stops scaling and your first sales hires start failing in silence.
- The Champion Myth — Why over-relying on one stakeholder is the fastest way to lose enterprise revenue.
- How Has Sales Transformed Over the Years — From door-knocking to AI sequences, how selling has evolved (and what's next)
- Do You Have to Love What You Sell — Can you really sell what you don’t believe in? The psychology of conviction.
- What Makes a Good Sales Leader — Forget rah-rah leaders. The best sales leaders are operators with empathy.
- Forecasting - Can Anyone Do It Right? — Why most forecasting models fail and how to get closer to reality.
- How Different Are SMB/MM/ENT — Selling to SMBs isn't the same as ENT. Understand what changes (and what doesn't).
- What Makes a Good Seller — It's not charm. It's pattern recognition. What top sellers really do differently.
- Different Selling Channels and How to Leverage Them — Master outbound, inbound, PLG, and community. Know which channel wins and when.
- The Power of Network Selling — Turn partnerships and affiliates into a revenue channel without scaling headcount
- What Is Demand Gen - Really? — 'Demand gen' gets tossed around constantly. Here's what it actually means and what it takes to get it right.
- Harnessing Influencer Marketing — Not just for TikTok. How influencer marketing is reshaping B2B go-to-market.
- Winning with Product Differentiation — Stop competing on price. Win on product, and here is how.
- Craft Compelling Marketing Campaigns — Frameworks and tips for creating unforgettable, conversion-driven campaigns.
- Community Led Growth — Why community is the new content. And how the best companies are capitalizing on it.
- Building Personal Brands (Not Letting Your Company Own It) — Own your voice. Build your brand. Don't let your employer take it with them.
- Building A Social Brand — Build a magnetic presence on social that drives inbound without acting like an influencer.
- The Rise Of ChatGPT/Claude In Revenue — What ChatGPT/Claude really means for marketing, sales, and customer success.
- Does AI Forecasting Really Work — AI-powered forecasting promises accuracy, but does it deliver?
- Will AI Replace BDRs (or Salespeople) — An honest look at how AI is changing outbound execution. Where automation helps, where human judgment still matters.
- AI Bots to Talk to Clients — Real-time AI bots are changing client communication. What helps moves fast, and what flops breaks trust even faster.
- AI Email Copywriting: Prompt engineering meets pipeline — A practical, slightly controversial take on why “using AI” is not the same as writing better emails and how to build a prompt system your team can…
- AI in Revenue: The Shift From "Lazy Automation" To Intelligence — Explore how AI is changing every revenue function from prospecting to retention and why using it just to write emails is a losing strategy.
- The Revenue Apocalypse: 5 Trends That Will Kill Your Business in 2026 — Bold predictions about emerging trends that will make current revenue strategies obsolete, and what you need to do now to survive.
- AI Sales Coaching vs Human Managers: The Future Is Here — Controversial analysis of AI-powered sales coaching platforms outperforming traditional human managers and what this means for sales leadership.
- The Great GTM Unbundling: Why Integrated Strategies Are Dead — Explore how the most successful companies are abandoning integrated GTM approaches for specialized, laser-focused strategies.
- The Subscription Revenue Trap: Why Recurring Models Are Failing — Challenge the subscription economy orthodoxy and reveal why many companies should abandon recurring revenue models.
- AI Prospecting Vs Human Intuition: The Data Will Shock You — Head-to-head comparison of AI-powered prospecting versus traditional human approaches with surprising results that will change how you think about…
- The Attribution Scam: Why Your Marketing ROI Numbers Are Fiction — Expose the fundamental flaws in traditional attribution models and how they're leading to catastrophic budget allocation decisions.
- The Remote Sales Advantage: Why In-Person Teams Are Losing — Controversial take on why remote sales teams are outperforming traditional in-person teams and what this means for the future.
- Your Pricing Is Wrong (And It’s Costing You Millions) — Provocative analysis of why traditional pricing strategies are leaving massive revenue on the table and how AI is changing the game.
- The PLG Revenue Myth: Why Product-Led Growth Is Failing Most B2B Companies — Challenge the product-led growth hype and reveal why most B2B companies attempting PLG are actually hurting their revenue.
- The Revenue Operations Technology Stack: Tools That Actually Drive Results — Evaluate and optimize your revenue technology investments, from CRM optimization to AI-powered sales tools that deliver measurable ROI.
- Your CRM Is Sabotaging Your Revenue (And Your Team Knows It) — Expose how traditional CRM implementations are creating more problems than they solve and what forward-thinking companies are doing instead.
- The Enterprise Sales Lie: Why Complex Deals Are Actually Easier to Close — Flip conventional wisdom about enterprise sales complexity and reveal why SMB deals are often harder to win.
- The Modern Sales Development Playbook: Beyond Cold Calling and Mass Emails — Innovative prospecting strategies that combine digital research, social selling, and personalized outreach for higher conversion rates.
- Channel Partner Revenue: Building Profitable Indirect Sales Programs — Design and optimize channel partner programs that drive incremental revenue without cannibalizing direct sales.
- The AI Revenue Revolution: How Smart Companies Are 10X'ing Their Pipeline — Real case studies of companies using AI to fundamentally transform their revenue operations, not just automate old processes.
- Your Sales Process Is a Relic:Why Modern Buyers Hate Your Funnel — Expose how traditional sales processes are alienating modern buyers and what progressive companies are doing instead.
- The $10M GTM Mistake: Why Product-Market Fit Doesn’t Guarantee Revenue Success — See exactly why “we have PMF” still stalls revenue and how hidden GTM gaps quietly kill growth.
- Customer Success as a Revenue Engine: Expansion Playbooks That Work — How to turn post-sale into a predictable growth machine without burning your team out
- The Art of the Follow-Up: Converting Stalled Deals into Closed Revenue — How to turn “we’ll think about it” into “we’re ready to sign” without burning trust or wasting time
- Revenue Intelligence: Making Data-Driven Decisions That Drive Growth — How to turn your GTM data into actionable insights that actually boost revenue performance.
- The Death of Solution Selling: Why Consultative Sales Is Killing Your Revenue — Why the classic "solution selling" approach is outdated, ineffective, and actively harming your sales performance.
- The Great Sales Hiring Lie: Why Top Performers Fail at Your Company — Deconstruct the myth that great salespeople succeed everywhere and reveal why your 'proven winners' are underperforming.
- Your Competitor Is Using AI to Steal Your Deals (And You Don't Even Know It) — See exactly how AI-powered competitors are outmaneuvering traditional sales approaches and quietly winning the deals you thought were yours.
- Why Your GTM Strategy Is Actually Just Expensive Hope — The brutal truth behind why most go-to-market plans fall apart and the uncomfortable questions revenue leaders avoid asking.
- The Hardest Lessons in Leadership (And Why They Matter More Than Ever) — Inside the toughest leadership decisions, the rise of AI, and how today’s best founders are rewriting the rules of growth.
- Managing Up is Hard: A Survival Guide for Mid-Level and Senior Leaders — The Uncomfortable Truth About Managing Your Boss
- Everyone’s Building Bots. No One’s Building Belief. — Hype, Hollow Promises & High-Fives for Failure
- Building a Social Brand is More Important Than Ever — And, you are likely doing it the wrong way, for the wrong reason
- Referrals Are Your Revenue Unlock — The most overlooked GTM channel is right under your nose
- Your Board wants a CRO, Here's What They're Missing...
Podcast
- What Breaks Every MSP Program in the First 90 Days — Most MSP programs don't fail because of bad partners; they collapse because vendors attempt to scale before building a solid foundation.
- I Trusted AI With Our Brand. Big Mistake. — Anthony Pierri, co-founder of FletchPMM, has reviewed more B2B homepages than almost anyone.
- The Metric That's Killing Your Pipeline — When pipeline suddenly drops and ad spend remains stagnant, boards often point fingers at landing pages and demand higher conversion rates.
- 99% of Deals Die From Bad Discovery (Not Bad Luck) — When a deal slips, revenue leaders often point to poor CRM hygiene and tell their reps to take better notes.
- The Real Reason Your Best Rep Outperforms Everyone Else — Sales leaders often face a frustrating reality: their top rep is closing 3x quota, while the median rep is struggling, and standard CRM dashboards…
- Why Top Revenue Leaders Are Ditching Standard Conferences — Jason Yarborough and his co-founder Sam built Arcadia, a leadership gathering in the Montana wilderness, to completely flip the traditional B2B…
- The Exit That Quietly Destroys the Business You Built — In this episode, Dawn Stallwood breaks down the devastating reality of the 'contract gap'—when a sales team's enthusiastic promises aren't backed up…
- Cold Outbound Isn't Dead (It's Just Brutal Now) — Cold outbound has become a brutal landscape where response rates are down 40% year-over-year.
- You're Losing 20% of Your ARR and Don't Know It — Most GTM teams are wasting valuable time and resources optimizing sales stacks that are rapidly becoming obsolete.
- Your Startup Is Selling a Product That Doesn't Exist — In this founder episode of GTM Uncensored, Dale and Adam share the raw, unfiltered origin story of Revenue Reimagined.
- Bottoms-Up vs. Top-Down: The Forecast Fight No One Wants to Have — Many revenue leaders mistakenly treat foundational issues as growth problems, attempting to scale their way out of fundamentally broken systems.
- Your Pipeline Is Bullsh*t (And Hiring More Reps Won't Save You) — After 18 months of stalled growth, the instinct for many revenue leaders is to hire their way out of the problem.
- The Reason Your B2B Company Needs LinkedIn Advertising — In this episode of Bridge the Gap, Anthony Blatner, founder and CMO of Speedwork, breaks down why avoiding LinkedIn advertising is a massive mistake…
- Fixing the Constraint Holding Back Your Startup Growth — Jackie Leahy. Jackie Leahy, founder of Activate the Magic, joins the Bridge the Gap podcast to unpack why most early-stage revenue problems are…
- The Cost of Launching Software Without Human QA | Deepak Shukla — Deepak Shukla. In an era dominated by AI workflows and rapid development cycles, relying solely on automated bug testing is a critical mistake that…
- The Silent Killer of Physical Goods Businesses | Nate Littlewood — Nate Littlewood. Nate Littlewood, fractional CFO for e-commerce and CPG brands, unpacks why finance is often the missing layer in scaling a physical…
- Win More B2B Deals by Pitching Quantitative ROI | Ryan Milligan — Ryan Milligan. Ryan Milligan, Chief Revenue Officer at QuotaPath, shares his unique perspective on transitioning from a RevOps leader to a CRO and how…
- The Best Way to Sell Without Sounding Like a Pushy Rep — In this episode, Ashley Back Kwire challenges the outdated, high-velocity 'spray and pray' sales tactics that dominate modern tech sales.
- The Hidden Cost of Ignoring RFPs in B2B Sales | Ray Meiring — Ray Meiring. The hidden importance of RFPs is frequently overlooked in modern B2B sales.
- What $40M Companies Get Completely Wrong About RevOps — Brendan Talson, CEO of Rev Partners, explains why so many scaling businesses try to grow through sheer force instead of reducing friction.
- AI Is Exposing The Massive Problem With Customer Success — Customer success has lost its way over the past decade, devolving into the "happy department" focused on relationship management and color-coded…
- The Playbook to Build a Revenue-Generating LinkedIn Brand — Zoe Hartsfield breaks down why executives and sales reps need to treat LinkedIn as a pipeline-generation engine rather than a vanity metrics trap.
- Your GTM Foundations Are Probably Wrong | Vihaar Nandigala — Vihaar Nandigala. Vihaar Nandigala, co-founder of Orange Slice, argues that the modern go-to-market tech stack is bloated with bundled tools that do…
- How to Convert B2B Buyers Without Convincing Them | Kate Dileo — Kate Dileo. Kate Dileo introduces the 'Brand Trifecta,' a tactical framework designed to shift B2B messaging from merely convincing prospects to…
- Great Demos Still Lose Deals. Here’s Why | Mor Assouline — Mor Assouline. Even when a sales rep runs a 'flawless' product demonstration, deals can still slip away.
- How Taelor Is Changing the $140B Men’s Fashion Market — Anya Chang, Founder and CEO of Taelor, details her leap from massive tech conglomerates like Meta and Target to the startup trenches.
- Why Strategy Fails Without Execution (And How RevOps Holds It Together) | Nicole Brownell — Nicole Brownell. Most organizations struggling with growth actually suffer from fragmented systems and poor cross-functional alignment.
- Why Tool Fragmentation Is Killing Your Go-To-Market Execution | Sayanta Ghosh — Sayanta Ghosh. The RevOps landscape has become a chaotic mix of tool fragmentation and Gen AI FOMO.
- Justin Trombold Shares Top 5 AI Adoption MISTAKES for Enterprise — Enterprise AI adoption is frequently failing because companies treat generative AI as a magic bullet to reinvent their business, rather than a…
- 2025 GTM Mistakes & What Not To Take Into 2026 (Year-End Recap) with Dale Zwizinski — Dale Zwizinski. This year-end recap episode, "2025 GTM Mistakes & What Not To Take Into 2026," features Dale Zwizinski discussing critical insights…
- Why Complex Plans Kill Execution (Simplify The Work) | Mike Simmons — Mike Simmons. Mike Simmons, founder of Catalyst, joins the show to discuss why complex plans inherently kill execution.
- Productize Sales Before You Hire More Reps | Heath Barnett — Heath Barnett. Heath Barnett, VP of Revenue at Mixmax, challenges the traditional 'growth at all costs' mentality of scaling sales teams by simply…
- Turn Your Website Into A Sales Conversation with Omer Gotlieb — Omer Gotlieb. Omer Gotlieb, founder of SalesSpeak.ai, joins the podcast to discuss how AI is fundamentally reshaping the B2B buying journey.
- Outbound Isn’t Dead, You’re Just Doing It Wrong with Colin Spector — Colin Spector. Colin Spector, SVP of Global Sales at Orum, unpacks how a coach-first culture paired with AI-driven workflows can revitalize outbound…
- The Modern Outbound Team Structure For Faster Pipeline | AJ Cassata — The era of 'spray and pray' cold emailing is over, but outbound isn't dead—it just requires a smarter, more targeted approach. A.J.
- Turn Follow Ups Into Buyer Momentum In Minutes (Method) with Kim Hacker — Kim Hacker. The period immediately following a demo is often a "black box" where sellers lose visibility and control over the deal.
- Build Your Superpower Team That Actually Wins (Retention) with Tiffany Gonzalez — Tiffany Gonzalez. Tiffany Gonzalez shares her deeply personal journey of rebuilding her life and leadership style after a family medical crisis.
- Build a Real Revenue Engine (Leak-Proof) with Marcus Chan — Marcus Chan. Organizations lose millions by throwing top-of-funnel leads at a broken sales process, particularly when win rates are low due to poor…
- Win The Trust First, Not The Right To Spam | Leslie Venetz — Leslie Venetz. Leslie Venetz highlights that modern outbound isn't fundamentally broken—it is plagued by lazy, selfish outreach that prioritizes the…
- Get Operationally AI First Or Get Left Behind (No Hype) — AI isn't just another buzzword to appease venture capitalists; it is fundamentally exposing the deep-seated flaws in traditional volume-based…
- Why Your Sales Hiring Keeps Failing (And How To Fix It) — Sales hiring is fundamentally broken, costing companies an average of $380,000 per bad hire while drastically reducing runway.
- Never Follow A Sales Leader Who Doesn’t Sell (Here’s Why) — Dan Lake, Head of Global Sales at AR Insights, champions a simple but rare philosophy: if you lead sellers, you should be selling too.
- 70% of Entrepreneurs Should QUIT (Here’s Why) — Ned Eric, Director of Business Strategy at acquisition.com, pulls no punches on the harsh reality of being a founder, estimating that 70% of…
- AI Exposes $500 B Construction Risk — Luigi Lapport transitioned from civil engineering on multi-billion dollar infrastructure projects to founding Provision, a Y Combinator-backed startup…
- Why AI Is NOT a Go-To-Market Strategy (And What To Do Instead) — The current landscape of Go-To-Market is saturated with AI hype, leading many organizations to adopt tools that are little more than thin wrappers…
- Laid off → $30K in 30 days — Melissa Gaglione's LinkedIn-first solo CEO playbook — Melissa Gaglione went from leading corporate sales to building her own solo business overnight after an unexpected reduction in force.
- Disney+ to AI Marketing Powerhouse: B2C Storytelling Lessons That Will Disrupt B2B ft. Swati Paliwal — Swati Paliwal. Swati Paliwal's transition from the highly structured, massive-scale world of B2C streaming (Disney+ Hotstar) to B2B SaaS (Sprout AI)…
- Scaling Without Selling Your Soul: The No-BS Guide to Culture-Driven GTM — Earl Foot, founder and CEO of Nexus IT Consultants, shares his nearly 30-year journey of scaling a business with heart, soul, and a zero-BS culture.
- Why Humor Is the Most Underrated Sales Tool | Will Aitken — Will Aitken. Will Aitken breaks down why authenticity—often expressed through humor—is the ultimate go-to-market weapon.
- Stop Blaming Your SDRs – Why Your GTM Strategy Sucks (And How to Fix It) with Alex Olley — Alex Olley. Outbound isn't dead, but the traditional spray-and-pray approach is.
- Enablement Is DEAD: Why Sales Teams Don’t Trust You Anymore with Sreedhar Peddineni — Sreedhar Peddineni. Enablement is widely considered essential by leadership, yet it is often the first department cut during economic downturns.
- Scaling without breaking — what an ex-SpaceX exec teaches B2B GTM founders — In this episode, Michaelman, President and CEO of SQA Services, explores the vital intersection between high-stakes manufacturing quality and…
- Stop Using Sh*tty Data. You CAN'T Achieve Autonomous Revenue Without This - with Elio Narciso — Elio Narciso. The current state of RevOps and CRM data is broken, plagued by a manual work tax where teams spend countless hours compiling, cleaning…
- $300K ARR, zero SDRs — how Amos Bar-Joseph's AI swarm replaced outbound — Amos Bar-Joseph, CEO of Swan AI, breaks down how his three-person founding team generated $300K in ARR in 30 days without hiring a single SDR or…
- He Wrote The Sales Bible of Silicon Valley - Aaron Ross - Episode 100! — Aaron Ross, the author of Predictable Revenue, challenges the notion that his original playbook is dead.
- You Built It, They Didn’t Come — Now What? With Nate Broome — Nate Broome, a key architect of Outreach's early success, shares hard-won insights on navigating the complex jump from selling an SMB point solution…
- Why most B2B CRMs are about to die — Doug Camplejohn (ex-LinkedIn, ex-Salesforce) on AI-native CRM — Doug Camplejohn, founder of coffee.ai and former executive at LinkedIn and Salesforce, shares his insights on the impending disruption of the B2B CRM…
- Nobody Gives a Sh*t About Your Startup (Until This Happens) | David Walsh on B2B Influence — David Walsh, CEO of Limelight, breaks down why most startups fail at their go-to-market strategy: they build things nobody cares about instead of…
- Still Sending 10,000 Cold Emails? Stop. Watch This First. — Kellen Case, founder of The Deal Lab, flips the modern outbound playbook on its head.
- Is LinkedIn Dead? Nope. You’re Just Posting Wrong — Daryn Mackey challenges the traditional "cog in the wheel" sales playbook, advocating for reps to lean into their unique strengths and authentic human…
- “We Were Gonna Run Out of Money” — Arrows CEO Reveals Make-or-Break Go-To-Market Pivot — Daniel Zarrick, CEO of Arrows, faced a critical juncture when his startup was running out of money.
- The #1 reason mid-market B2B startups fail — Lindsay Tjepkema names what nobody says out loud — Mid-market B2B startups often fail because they lack clarity on their Ideal Customer Profile (ICP) and fail to pressure test it against an…
- Cold email is dead — unless you do this. Harris Kenny on what replaces it. — In this episode, Harris Kenny, founder of Outbound Sync, unpacks the evolution of cold outreach, arguing that while traditional single-domain email…
- What it takes to scale B2B to $100M+ — Andy Mewborn on positioning, content, and distribution — Andy Mewborn's philosophy on building and selling in the modern B2B landscape is rooted in a simple but powerful mantra: 'Learn to build, learn to…
- He Speaks to AI More Than Humans... — Outbound sales has evolved from basic persona-based list building and superficial signal-based triggers to a new era where hyper-targeted data points…
- What Most Founders Get WRONG with Florin Tatulea — Florin Tatulea. Hiring the right SDRs requires looking for candidates with a 'chip on their shoulder' and inherent curiosity.
- 17-Year Stay at Home Mom to $70M Tech CEO: How Elizabeth Andrew Built Her 4x4 Method — Elizabeth Andrew's journey is a masterclass in resilience and process. After building an inside sales organization from zero to over a billion dollars…
- The Outbound Sales Playbook: How UserGems Turns Signals into Revenue with Trinity Nguyen — Trinity Nguyen. Trinity Nguyen, CMO and Head of Account Development at UserGems, shares how the company pioneered signal-based selling before it…
- BRUTAL Truth About Startups, VC Pressure & Scaling to $3M ARR with Max Greenwald — Max Greenwald. Max Greenwald, CEO of Warmly, shares his raw, unfiltered journey of taking a startup from zero to $3M ARR over five grueling years.
- How a billion-dollar sales leader gets buyers to notice you — Will Jenkins (Journey, $235M exit) — Will Jenkins shares his journey from selling Cutco knives to building and exiting a billion-dollar freight brokerage, Molo Solutions, for $235M.
- Will AI Actually Take Over Sales Jobs? — Lindsay Boggs, VP of Global Business Development at DG Matrix, shares her expertise on building a strong go-to-market foundation, starting with the…
- Scaling sales leadership to $100M — Ned Arick on first hires, forecasting, and CS — Ned Arick, CRO at Attyx, shares his journey of transitioning from building high-growth B2B tech startups to scaling a massive home services…
- TRIPLE Your Sales with This ONE Change — Jaco Van der Coy breaks down the 'Revenue Factory' concept, explaining why the 'growth at all costs' mindset is obsolete.
- Selling companies for millions — Jesse Stein's playbook for fast scale and clean exit — Jesse Stein, founder of Hermetic AI and former founder of Sportsmemorabilia.com, shares his hard-won lessons on scaling and exiting businesses.
- 2024's Biggest Business Mistakes (And 2025's Revenue Secrets) — The hosts of Revenue Reimagined close out the year reflecting on a critical concept they coined: the Go-To Market Gap.
- The Secret to Customer Success (isn't so secret) with Nikki Bishop — Nikki Bishop. Nikki Bishop, VP of Marketing and Customer Experience for Life Sciences at Emerson, joins the show to share her unique perspective on…
- How AI Will Change Business Strategy Forever — AI is dramatically shifting the go-to-market landscape, but its true power lies in human augmentation, not replacement.
- The hiring mistakes that wreck mid-market GTM — Emir Atli, HockeyStack — Emir Atli, co-founder and CRO of HockeyStack, breaks down the massive complexities surrounding B2B marketing attribution and how revenue teams often…
- Why your sales emails get ignored — Mark Kosoglow (former Outreach CRO) on the fix — The 'Great Ignore' is upon us. After years of lazy, toxic automation, buyers now require 20 to 25 touches just to register baseline interest.
- Scaling B2B from inside the CRO seat — Kyle Norton (Owner.com, ex-Shopify Director) — Kyle Norton shares his journey from a startup VP of Sales to scaling Shopify's point-of-sale team and eventually becoming the CRO at Owner.com.
- You’re Using Data Wrong! Spring DB CEO Reveals How to Master Data-Driven Sales ft. John Kosturos — John Kosturos. In this episode of Revenue Reimagined, Spring DB CEO John Kosturos dives into the glaring issue holding B2B revenue teams back…
- Outbound Sales is NOT Just Cold Calls. If You Hate Outbound, You're Doing it Wrong ft. Ross Nibur — Ross Nibur. Ross Nibur emphasizes the importance of objective, tangible milestones in the go-to-market process.
- How to be Good at Networking? YOU may be Asking the Wrong Question...ft. CEO Melissa Moody — CEO Melissa Moody. Building a massive following and building a valuable network are two completely different objectives.
- Outbound that actually works in 2025 — Eric Iannello's top-of-funnel playbook — The modern outbound playbook has fundamentally shifted from vanity metrics to concrete conversions.
- Your Brand's Messaging is Killing Your Sale - Tech Co-Founders Share How to Communicate Effectively — In this episode, Annie and Kristen, co-founders of Dakota Strategies, dive deep into the fundamental flaws of modern B2B messaging and why most…
- Should You Use Video in Sales? ft. Melissa Gaglione | Revenue Reimagined Ep. 057 — Melissa Gaglione. Melissa Gaglione, Head of Sales at SendSpark, shares her unconventional journey from on-air news reporter and teacher to…
- Marketing on a shoestring — Carlos Gil on what actually moves the needle for B2B — Carlos Gil dives deep into the realities of modern marketing, sharing his journey from losing his banking job in 2008 to launching multiple businesses…
- Love is Blind, but Growth Strategy is Clear ft. Kwame Appiah | Revenue Reimagined Ep. 054 — Kwame Appiah. Kwame Appiah, known from season four of Love is Blind and a seasoned BDR leader, shares his journey bridging the gap between B2B sales…
- The Power of Storytelling in Business Communication ft. Doug Landis | Revenue Reimagined Ep. 052 — Doug Landis. Doug Landis, CEO of DL Advisory, joins the podcast to unpack the critical role of storytelling in B2B sales, marketing, and leadership.
- The Secret to Great Content, Engagement, and Trends ft. Devin Reed | Revenue Reimagined Ep. 050 — Devin Reed. Devin Reed's transition from a quota-carrying sales rep to the Head of Content at juggernauts like Gong and Clary proves the power of…
- Giving Meaningful Gifts Drives Growth ft. Kris Rudeegraap | Revenue Reimagined Ep. 049 — Kris Rudeegraap. Kris Rudeegraap's journey to founding Sendoso began as a full-cycle account executive who was frustrated by the overwhelming noise of…
- Why Passion is SO Important in Your Startup ft. Bowen Moody | Revenue Reimagined Ep. 048 — Bowen Moody. In this episode, Bowen Moody, CEO and co-founder of Wonderway, shares his compelling journey of building an AI-powered sales coaching…
- Gap Selling Expert's Secrets to Sales and Marketing ft. Rachel Mae | Revenue Reimagined Ep. 046 — Rachel Mae. Rachel Mae exposes the myth of traditional sales and marketing alignment, arguing that true synergy requires a shared, documented…
- The Key to Long-Term Sales Success ft. Keith Weightman | Revenue Reimagined Ep. 044 — Keith Weightman. Keith Weightman, RVP of Sales at Bullhorn, joins the show to unpack the rare achievement of staying with one tech company for over…
- Does More Competition Mean MORE Growth Opportunity? ft. Alexa Grabell | Revenue Reimagined Ep. 041 — Alexa Grabell. Alexa Grabell, Co-founder and CEO of Pocus, joins the podcast to discuss building a category-defining tool in the crowded signal-based…
- The 3 skills early B2B founders can't fake — Sriharsha Guduguntla — Sriharsha Guduguntla, Co-founder and CEO of Hyperbound, shares his journey of navigating an early-stage startup pivot and the harsh realities of the…
- Building an AI company without a data science background — Tomer Garzberg's path — In this episode, Tomer Garzberg, CEO and co-founder of Wbot, shares his unconventional journey from feeling isolated as an immigrant in Australia to…
- AI-Powered Sales Leadership ft. Alex McNaughten | Revenue Reimagined Ep. 035 — Alex McNaughten. Frontline sales managers are the linchpin of a company's revenue engine, yet they are notoriously under-supported.
- Myth Busting Marketing Stigmas by Building Her Agency ft. Brianna Doe | Revenue Reimagined Ep. 031 — Brianna Doe. In this episode, Brianna Doe, Co-founder and CMO of Verbatum, shares her journey from feeling stagnant in corporate tech roles to…
- Drive IMPACT Through Customer and Brand Evangelism ft. Randi Deckard | Revenue Reimagined Ep. 030 — Randi Deckard. Randi Deckard, SVP of Client Engagement at Besler, emphasizes the transition from a traditional sales or CS role into becoming a true…
- The DO's and DON'Ts of Go-To-Market Strategy for SaaS ft. Jenn Steele | Revenue Reimagined Ep. 029 — Jenn Steele. Jenn Steele, CEO and co-founder of Sound GTM, brings her deep expertise as a former CMO, CRO, and Kiss Metrics CEO to dismantle common…
- DON'T Sell to Your Customers. SERVE Them! ft. Angela Alea | Revenue Reimagined Ep. 028 — Angela Alea. Angela Alea, President and CRO of Lasso, joins the show to discuss her journey building a vertical SaaS company that serves the live…
- From The Kitchen to the Boardroom ft. Alan Zhao | Revenue Reimagined Ep. 027 — Alan Zhao. Alan Zhao, Head of Marketing and co-founder at Warmly, shares his unconventional journey from running a Vietnamese restaurant in Texas to…
- The POWER of Customer Conversations 🗣️ ft. Anis Bennecaur | Revenue Reimagined Ep. 025 — Anis Bennecaur. Anis Bennecaur, multi-time founder and CEO of Attention, shares the raw realities of scaling a successful B2B SaaS company from the…
- What IS RevOps? 🤔 ft. Sid Kumar | Revenue Reimagined Ep. 024 — Sid Kumar. In this episode, Sid Kumar explains that RevOps is far more than just Sales Ops 2.0; it acts as the COO of the go-to-market engine.
- FORGET "Growth at ALL Costs" ft. Christian Kletzl | Revenue Reimagined Ep. 023 — Christian Kletzl. Christian Kletzl, CEO and Co-founder of UserGems, shares his journey from a struggling B2C startup to a B2B powerhouse by…
- Slow is smooth, smooth is fast — Mac Reddin on building Commsor as a VC-backed founder — Mac Reddin, CEO of Commsor, joins the Revenue Reimagined podcast to share his unorthodox journey from bootstrapping Minecraft communities to running a…
- Revenue Based Marketing 📈 ft. Amy Vosko | Revenue Reimagined Ep. 021 — Amy Vosko. Amy Vosko, VP of Revenue Marketing at Path Factory, bridges the gap between sales and marketing by treating revenue as the ultimate north…
- Power in Partnerships 🤝 ft. Daniel Cmejla | Revenue Reimagined Ep. 020 — Daniel Cmejla. The go-to-market playbook is rapidly shifting from brute-force outbound to community, evangelism, and nearbound partnerships.
- Sales is dead and salespeople killed it — Kevin "KD" Dorsey on AI and what's next — Kevin "KD" Dorsey argues that traditional outbound sales tactics have ruined the profession by turning it into a mass-marketing exercise.
- 6-Figure Sales Strategies ft. Marcus Chan | Revenue Reimagined Ep. 018 — Marcus Chan. Marcus Chan, President of Venly Consulting and author of Six-Figure Sales Secrets, shares his blueprint for thriving in challenging…
- The Sales Rebellion — Dale Dupree on rebuilding sales around relationships, not revenue — Dale Dupree challenges the modern B2B "metrics-first" sales culture, arguing that dialing endlessly is a broken, unsustainable model.
- How to FIX Outbound Sales Ft. Leslie Venetz | Revenue Reimagined Ep. 016 — Leslie Venetz. Leslie Venetz, founder of Sales Team Builder, breaks down why modern outbound sales is fundamentally broken and how revenue leaders can…
- Shifting FOCUS to Your Customers in Sales Ft. Josh Roth | Revenue Reimagined Ep. 015 — Josh Roth. Shifting the focus of sales from just 'winning the deal' to driving genuine customer success requires a fundamental shift in mindset.
- How to SCALE Your Sales Team Ft. Jed Marhle | Revenue Reimagined Ep. 014 — Jed Marhle. Jed Marhle's approach to scaling an SDR team starts with founder or leader-led testing before bringing on a single rep, establishing a…
- We NEED More Women in Sales | Revenue Reimagined Ep. 013 — This episode brings together Nikki Ivey, Ashley, and Katrina to discuss the pervasive underrepresentation of women in B2B sales and leadership.
- Mindset, Habits, and Principles for an Abundant Life Ft. Ian Koniak | Revenue Reimagined Ep. 012 — Ian Koniak. Ian Koniak's transformation from a top Salesforce AE to a thriving entrepreneur started with a terrifying roller coaster malfunction.
- Will AI Steal MY Sales Job? Ft. Scott Leese | Revenue Reimagined Ep. 010 — Scott Leese. Scott Leese warns of an impending "B2B Zombie Apocalypse" where point-solution tech companies without sustainable models or immediate M&A…
- Revenue Reimagined #8: Mastering Product-Market Fit: Insights from Udi Ledergor — In this episode, Udi Ledergor, former CMO and Chief Evangelist at Gong, shares his unconventional yet highly effective approach to building a revenue…
- Revenue Reimagined Episode #4 - AI Strategies for Sales Professionals - John Barrows — AI is completely reshaping the sales landscape, dividing the profession into those who adapt and those who get left behind.
- Revenue Reimagined Podcast: Episode #1 Unlocking Sales Potential: The Key to Business Growth — The traditional 'growth at all costs' revenue model is broken. In this episode, Jen Allen and Kyle AC unpack why throwing volume and activity at a…
- Revenue Reimagined Podcast: Episode 0 - The Origin Story — In Episode 0 of Revenue Reimagined, hosts Adam Jay and Dale Zwinsky introduce their fresh take on the B2B podcasting landscape.
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