Revenue Reimagined Newsletter
Operator-grade GTM thinking. New issue every week.
- Your Forecast Is a Lie
- Your Pilot Is Unpaid Implementation
- Your Revenue Handoff Has No Owner
- Your RevOps Team Became a Ticket Queue
- Your Win/Loss Program Is Lying to You
- Growth Without Retention Is Borrowed Revenue
- Verbal Yes Is Forecast Fiction
- Equal Accounts, Unequal Odds
- Your Comp Plan Teaches Sandbagging
- Your CFO Is a Seller
- Your Playbook Is Missing the Work
- Trust Is the New CAC
- Diagnose, Don't Discover
- The Quota Lie
- Pipeline Problems Are Visibility Problems
- The Founder Sales Death Zone
- The Champion Myth
- How Has Sales Transformed Over the Years
- Do You Have to Love What You Sell
- What Makes a Good Sales Leader
- Forecasting - Can Anyone Do It Right?
- How Different Are SMB/MM/ENT
- What Makes a Good Seller
- Different Selling Channels and How to Leverage Them
- The Power of Network Selling
- What Is Demand Gen - Really?
- Harnessing Influencer Marketing
- Winning with Product Differentiation
- Craft Compelling Marketing Campaigns
- Community Led Growth
- Building Personal Brands (Not Letting Your Company Own It)
- Building A Social Brand
- The Rise Of ChatGPT/Claude In Revenue
- Does AI Forecasting Really Work
- Will AI Replace BDRs (or Salespeople)
- AI Bots to Talk to Clients
- AI Email Copywriting: Prompt engineering meets pipeline
- AI in Revenue: The Shift From "Lazy Automation" To Intelligence
- The Revenue Apocalypse: 5 Trends That Will Kill Your Business in 2026
- AI Sales Coaching vs Human Managers: The Future Is Here
- The Great GTM Unbundling: Why Integrated Strategies Are Dead
- The Subscription Revenue Trap: Why Recurring Models Are Failing
- AI Prospecting Vs Human Intuition: The Data Will Shock You
- The Attribution Scam: Why Your Marketing ROI Numbers Are Fiction
- The Remote Sales Advantage: Why In-Person Teams Are Losing
- Your Pricing Is Wrong (And It’s Costing You Millions)
- The PLG Revenue Myth: Why Product-Led Growth Is Failing Most B2B Companies
- The Revenue Operations Technology Stack: Tools That Actually Drive Results
- Your CRM Is Sabotaging Your Revenue (And Your Team Knows It)
- The Enterprise Sales Lie: Why Complex Deals Are Actually Easier to Close
- The Modern Sales Development Playbook: Beyond Cold Calling and Mass Emails
- Channel Partner Revenue: Building Profitable Indirect Sales Programs
- The AI Revenue Revolution: How Smart Companies Are 10X'ing Their Pipeline
- Your Sales Process Is a Relic:Why Modern Buyers Hate Your Funnel
- The $10M GTM Mistake: Why Product-Market Fit Doesn’t Guarantee Revenue Success
- Customer Success as a Revenue Engine: Expansion Playbooks That Work
- The Art of the Follow-Up: Converting Stalled Deals into Closed Revenue
- Revenue Intelligence: Making Data-Driven Decisions That Drive Growth
- The Death of Solution Selling: Why Consultative Sales Is Killing Your Revenue
- The Great Sales Hiring Lie: Why Top Performers Fail at Your Company
- Your Competitor Is Using AI to Steal Your Deals (And You Don't Even Know It)
- Why Your GTM Strategy Is Actually Just Expensive Hope
- The Hardest Lessons in Leadership (And Why They Matter More Than Ever)
- Managing Up is Hard: A Survival Guide for Mid-Level and Senior Leaders
- Everyone’s Building Bots. No One’s Building Belief.
- Building a Social Brand is More Important Than Ever
- Referrals Are Your Revenue Unlock
- Your Board wants a CRO, Here's What They're Missing...
Start with these GTM resources
- The GTM Gap® Scorecard
Use 20 self-assessment questions to identify areas to investigate across the four GTM Gap® stages. No email required. The GTM Growth Plan™ adds interviews, operating evidence, and a prioritized diagnosis.
- The ICP & Buyer Persona Builder
Define the accounts worth pursuing, map the buying committee, and turn the work into a seller talk track. Build it online or download the five-tab Excel workbook.
- The Pipeline Audit
Five questions to tell real pipeline from fantasy before your next forecast call. Includes a printable PDF.