The Sales Rebellion — Dale Dupree on rebuilding sales around relationships, not revenue

Dale Dupree challenges the modern B2B "metrics-first" sales culture, arguing that dialing endlessly is a broken, unsustainable model. Drawing from his grueling days selling copiers—where buying cycles span 42 months and reps face a 90-day churn—he advocates for high-touch, relationship-based tactics like his famous "crumpled letter" campaign. He believes both marketing and sales have lost their creativity, relying on repetitive automation instead of authentic human connection. To win in today's noisy market, leaders must adopt an experiential approach to outreach, focusing on community and altruism over sheer volume. When reps are forced to make 100 calls a day with sub-3% connect rates, they lose the capacity to personalize. Ultimately, Dale reminds us that sales is about service, solving real problems, and creating joy for the buyer, making it a profession every rep should be profoundly proud of.

Discussed in this episode

• Dale's belief that marketing has lost its imagination and relies too heavily on rehashing old ideas instead of creating memorable experiences.
• Why the "100 dials a day" metric is fundamentally broken given sub-3% connect rates in modern B2B sales.
• The origin and impact of the "crumpled letter" campaign as a physical pattern-interrupt to secure hard-to-get meetings.
• The harsh realities of the copier sales industry, including the 42-month average buying cycle and rapid 90-day rep churn.
• The necessity for sales leadership to explicitly endorse and support creative, low-volume outreach strategies instead of just demanding more calls.
• How founders in the tech space often mistakenly prioritize unicorn valuations and personal branding over building a people-centric company culture.
• The underlying altruistic nature of sales as a service-oriented profession that solves real problems for the community.
• Dale's prediction that direct mail will return as a dominant, mainstream outbounding strategy within the next three to four years.

Episode highlights

1. 0:00 — Embracing the altruistic nature of sales
2. 2:15 — Why marketing is the ultimate GTM function
3. 5:30 — How modern marketing lost its creativity
4. 9:45 — The famous crumpled letter campaign
5. 12:10 — Why the 100-dial-a-day mandate is failing
6. 15:20 — Surviving the 42-month copier sales cycle
7. 18:00 — Tech founders prioritizing unicorns over people
8. 21:40 — Why sales is the greatest job in the world
9. 25:15 — Direct mail's massive comeback in B2B

Key takeaways

• Stop being ashamed of sales; it is an altruistic profession.
• Replace automated, high-volume pitching with creative human experiences.
• Connect rates are plummeting; 1,000 mindless dials won't solve pipeline.
• Leadership must actively support reps transitioning to high-impact outreach.
• Direct mail and physical pattern-interrupts will dominate B2B prospecting.

Transcript

Stop being ashamed of being a sales person. It's literally the greatest job in the world. And the more that you run from that word, the further into that deep, dark, weird well that you'll end up. And one day you'll wake up and you'll say, oh, sales didn't really work out for me because you didn't embrace the the altruistic nature of what sales truly is.

Welcome back to another episode of the revenue reimagined podcast. We are stoked to have the one and only Dale Dupre with us. He is the co-founder and leader of the sales rebellion. Comes from super humble beginnings wandering the halls of his father's copier business.

I'm sure we're going to talk about that. Creative by nature, absolutely crazy by heart, fueled by faith and love with the art of living life. He absolutely seeks to change the landscape of sales by introducing experiences in place of the pitch. fellowship instead of negotiations, people over products, and community over commission checks.

The better Dale on the show, uh, than my normal co-host, Mr. Du pre, welcome, man. Oh. I man, that was like real hot, bro.

That was real hot. That's probably the best introduction. I'm not just saying that. That's a best introduction.

I love it. I did I did do I did do radio for years. Um, so put a mic in front of me and I I I I'm happy. All right.

I see what's happening here, so I'll have to step my game up for this episode in that case then. I I I mean, listen, if we're gonna start and I'm gonna I'm gonna throw my Dale, someone's gonna make a sound bite out of that. Um, No, I'm gonna throw him off a little bit. But like if we're gonna start somewhere like you guys have these fucking hats on that I don't have.

Like I feel way out of the club right now. I don't have my hoodie on. Dale's not in a jacket. Like what what the fuck is going on today?

You're going to be part of the rebellion. It's a rebel thing, you know. It's a rebel thing. It's a we're we're we're we're we're going to have to talk about that.

We're going to have to talk about copiers. I love the crumpled letter. Let's uh let's dive in and let my Dale um get back on script. Awesome, awesome.

Hey Dale, appreciate you, man. You and I have known each other for a long time. We're going to start with reimagining revenue. You can't be a sales leader anymore.

You're you're hot on the sales side. If there was another GTM function besides sales, what would you, who would you pick and why? Marketing. That's an easy one.

Is that a cop out? Is that like too simple? No, no, no. But why?

But why? Yeah, I mean everyone everyone lately has said Rev Ops, so I'm happy we don't have to fucking talk about. No, I love Rev Ops, but I'm happy that it's not like, oh, I do Rev Ops again because it's hot and cool. Yeah, you know, I I'm not big on the trendy stuff anyway.

I I even with my the way that I conduct my sales training or even run sales in my own unique way for myself. I'm pretty old school. And you'll find that about most of my methodology and that it's not even this identity of like being old school as much as it's just coming back to the basics and the foundations of the way that people interact with one another. And marketing is such a great opportunity for people, especially in the year 2023 when there's when there's uh now uh functions like Rev Ops, you know, as an example, like marketing has kind of lost its way in in most organizations and entities and I believe that getting back to creating experiences is the key function to drive revenue in the first place.

And marketing has a a lot of influence over that. Matter of fact, you know, that's why I think sales and marketing being so aligned in their roles is very powerful for organizations and not just as like, oh, marketing's bringing us a bunch of MQLs and we know what that means. You know, like that's not what the kind of alignment I'm talking about. I'm talking about visionary alignment.

I'm talking about this idea of we want to do something different than everybody else that we want to create impact that we want, you know, you know, more for the community that we seek to serve. And by by aligning with marketing, you know, inside of any organization, if sales aligns with marketing, or anybody that's that's ultimately trying to start in a place of how do I build revenue has to think what is marketing? What does it mean to my organization and how will we pull it off? So that's why I picked marketing.

So, wow. Um, I I feel like there's a whole show right there. Um, so we'll we'll we'll try to dissect this a little bit. Marketing lost their way, you said.

I wrote it down when you said it. I want to double click on that because I I I agree with you and I'm curious if it's for different reasons, and you touched on a lot of it, but how has marketing lost their way with not just that it's 2023, not just that it's the pandemic. I think overall and general, and for the record, for everyone listening, I think this is much broader than a B2B tech marketing problem. I think this is a marketing problem.

Yeah, it's almost like You know how everybody's remaking movies that were awesome. And but they but everybody's like run out of ideas and so they're like, oh, let's do the Texas Chainsaw Massacre for the ninth time. Like that makes sense. Fast and Furious, episode number 64.

Hey, listen, no, Fast and Furious are a little different, okay? There's like a cult following there, right? But there is. But again, like this is a lot of people.

You for sure there's people listening right now that are literally like trying to find your address so they can drive their cars out in front and do circles or whatever they call that. Donuts or whatever. 52. No, I'm kidding.

Yeah. Dale thought I was going to give his address out on the show. Really Really the idea here is is it's more or less this this imagination that we that we lack and creativity that we lack in marketing these days. We're just rehashing old ideas.

And look and there's a lot of people out there that will listen to this kind of statement and they'll say, every idea was done by somebody else. Well, that general thought drives me insane because it's almost as if people have just given up and said that, ah, well, enough people, I've heard enough people on enough talk shows, you know, that have money or success or whatever say that and so I'm just going to go and steal everybody else's ideas and make them mine. That's just pure garbage in my opinion. And you know, being influenced by something of the past is different than literally copying it all over again, or like rewriting the story when the story was already good.

And and the story already connect Just because we've always done it this way. So why don't we continue to do it this way? I mean, we were having this conversation with someone this morning. It's like, well, why are we doing this?

Well, because that's how we've done it before. It hasn't worked. Yeah, you I and I think that's kind of like the underlying issue is that a lot of people, so like if we want to really get down to the conspiracy theory theory of it all, which is my favorite. It's it's to say that like, look, companies run off revenue.

That's it. They don't run off people anymore. They don't run off ideas. They don't run off big goals and dreams and desires.

They just run off money. That's all people care about. So at the top they just say, hey, if you just keep, you know, shooting this stupid repetitive commercial and keep putting it on air in all these local markets over and over and we spend hundreds of millions of dollars. We actually eventually start to see people buying things.

And that's all they care about like, oh, somebody bought, you know, my products. That's all they really ultimately care about. But the the problem is, is that most of those companies, you know, ten years down the road when they're monsters, they sell. Why are they selling?

You know, that's like the real question I always have like, what's up with all these acquisitions? Well, it's because they're they've run out of ideas and they've they've completely depleted the market. And ultimately, beyond that, they didn't build any relationships. They so their marketing efforts, their sales efforts are so trivial and surface level that they they lack any kind of conviction or philosophical outlook in the first place.

And people like people don't connect with that in in the long term. Eventually, they grow out of it. And they move on. So nobody cares.

So this thing that I've bought for 10 or 15 years from this B2B company, you know, because for a while there I felt like I might have had a relationship or I did like what was going on here. That's all fizzled out because I realized it's the same thing over and over again, and that it sucks and that really all they're trying to do is just get my money. And and I so I think there's a whole wave and a generation behind, you know, the thought process of what I'm espousing here, but I don't think that there's anything new. You know, that's the the side of it that I think is the most, should be the most compelling to people is that like, this is just going back to us as humans, like COVID opened a lot of people's eyes is a great example that sat in their house for six months, sometime in some places up to a year, and did nothing but like re-analyze their lifestyle and think about like what makes them happy.

And that was like a literal shock for most people. You know, I've got friends that quit their jobs, live in third world countries now. I mean, crazy stories. But the but the bottom line being is that we need something new and something different.

And people are starting to realize that that we've not had anything new or different for a very very long time, and so they're craving it. And and that brings me into like a lot of the stuff that the rebellion does, right? Because with all this automation and calling and emailing, like that's not how you guys roll. You guys are more about relationships, personalization.

Like, I love the stuff on the donut boxes, the crumpled letter campaign. So talk a little bit about like the imagination, like your back into your marketing world, the imagination you have and how people can get out of their realm and like forget about the quantity, get about the quality and about the that relationship. love it because so like people what's crazy is over the course of the last just about two years now, so right around 2021 this started happening more frequently, where people would write me and say, Dude, how do I do this stuff that you're talking about when I've got to do a hundred dials today? And and I so I now that I ran the sales rebellion at that point, it was a lot easier for me to kind of give a a game plan and then also offer outlets like, you know, here, what at the time the crumpled letter was free.

So, here, download this. There's some sample copy in there. It sucks, but, you know, that's kind of part of our stick and like what gets you to come back. Yeah, we can help you with the copy now, you know, so I mean, you got to be you got to sell something at some point, right?

So, but the the goal being like, let's give people breakthroughs for themselves. And I think what people found is that, you know, they they would send a crumpled letter and they'd set an appointment, which we never said they could do, right? I never told anybody like you'll set an appointment with a crumpled letter. I I just showed the successes that people were having with it or that I did as the as the copier warrior back in my sales, you know, sword swinging days.

And or toner swinging days, I guess if you will. And so, so the idea here was just like, hey, I made this work for me extremely well. Maybe it'll work for you, but people were having massive success with it and that fire. And the question itself is interesting, right?

Because what sales rep goes to their boss and goes, hey, how do I stop making a hundred dials a day? Probably none. And so most of like these conversations are like taboo, private, don't tell anybody I'm asking you this even. Well, now what I think is beautiful is like people are literally coming out of their shells and saying things in meetings, you know, we were just in an onsite with a 20 plus reps and their leaders and and and one of them right in front of his bosses said, well, what so what we're just going to like make a minimal amount of calls with this letter campaign.

We've got to do a hundred dollars a day. How are we going to do that? You know, like very sarcastically. What was the what was what was the answer?

Well, the same thing that we tell everybody and and then the number one reason why organizations bring us in is because they want better culture and more results. And so like if if there's no math that works with a hundred dollars a day anymore. It's a thousand, first and foremost. It's a thousand dials to get a point a one appointment.

Like that's it. Right. And the fact that like, can you imagine, can you guys imagine what that's going to be like in a couple more years. Nope.

In a decade even, right? It's it's a crazy thought. It's it's funny you say that though, cuz I would I was talking with a CEO client of mine today, Dale, and we were looking at calls to convert, calls to connect. Um, and we define a connect, they, we.

Um, they define a connect as anything, any conversation 120 seconds or more. Um, and the rate was sub 3%. Um, so to your point, and you're not so I like I could tell by your facial, like you're not surprised. None of us are surprised.

Um, but the initial answer was, well, we just have to find a way to dial more. No, that is not the answer. We don't just have to find a way to dial more. How do you stand out from the noise?

How do sales and marketing work together to create a a very loosely use the word campaigns, strategies to stand out. How does the sales rebellion tell people to do things differently versus what unfortunately, too many leaders do, which is just go make more fucking phone calls, please. Let's buy a dial. Let's buy a parallel dialer today.

Yeah. Yeah. I've never said that in my life, by the way, so and I and I God forbid I ever do. Matter of fact, somebody on this call just like in my life, as soon as you hear me using words like that.

But but look, like there's a time and a place for everything. So we also tell people like, hey, if you want to do a thousand dollars a day, go ahead, that'd be our gas. Like it works. You'll get up an appointment for sure.

Like that's just part of the process, right? Yeah, exactly. But, you know, at the same time, like the the thing is is that people have to risk and trust all at the same time when they step away from their comfort zone around this idea of like metrics and and call logs. So, so first and foremost, like people have to be okay with their people only making like 20 to 25 touches a week because that it takes time in the beginning, especially to ramp up something like a letter campaign as an example.

So like here's a great thought though. Like we go in the field with this this same group that I'm talking about. We do the the calls. We collectively did over 300 calls with everybody just from like splitting up into the territories, knocking on doors.

I I we set like 15 or 16 appointments. You know, we we talked to we talked to hundreds of people in person. We got laughs, we got, oh my gosh, Kevin's gonna love this. Oh my gosh, Susie's gonna have a blast reading this.

Lots of really good foundational elements around like how to basic the basics of how a human builds something greater than just a transaction. And and so if people can come back to that, man, I'm telling you right now, like the world is aching for it. I've never when when we got to the meeting the next day, I actually had to tell everybody in the room, this is the best success we've ever had. Because it was so phenomenal what we had just experienced.

Matter of fact, some of these guys found deals. In the copier space, it takes an average of 42 months to find a deal. Like that that's expiring, right? Yeah, so it can take up to four years to find, you know, like to to have a lease expire, like when you walk into somebody's office.

Now, that lease can be bought out immediately, right? But like that's that's not easy. Right? So, you don't just walk into places that are purchasing right now or that want to meet with you.

That's that's not luck either. That's literal, those are the literal statistics that, you know, the average lease is 42 months and that your market is churning at a specific rate. And so you have to just kind of be active. But here's the thing that nobody thinks about.

Well, what if we could just talk to these people? You know, like, what if we just got back to that basic concept? Like what if when we walked to the front door that someone said, hey, yeah, we do have copiers. We got 17 of them.

And they're all, you know, this segment, you know, so the rep can say to himself, that's $10,000 a unit. And they can say, and I know we have two years left on the lease and Bob's the guy I'm going to give your letter to. Like, now everything has changed because we've been calling Bob on our parallel, you know, co-ax, whatever the hell we're calling it for the last century, you know, and nobody is picking up the freaking phone. Like Bob's not picking up the phone, okay?

So, so the issue here is, is that we're not even talking like how is this even activity at this point? This is what drives me insane. How are we literally letting people come in our offices Monday through Friday to do mindless, pointless and and literally effortless work? Because there's no effort anymore either.

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How do we we we we we have a special guest who's joined us, by the way. See this? Fresh meat. This young man.

Say hello and introduce yourself, sir. Hi. Oh, come on, you got to do a better voice than that. Zachary, meet Dale, and Dale, Zachary wanted to uh, his his first question was, do I get paid for coming on the show?

No, you don't get paid, you just get to say you're the best. I hope he does. Don't tell him that. Dale's gonna pay you, Zachary.

Oh, look how happy you just made this kid. That's why Dale leads the sales rebellion. He just gets to come say he has the best hair out of everyone. So, are you gonna hang with us for the show or are you disappearing?

Do I get paid? Dale, does he get paid? Hey, you get to have a really fun conversation if you hang out. How's that?

We'll see what you add to the show. I am here. You could leave at any time. All right.

So, I I go ahead. Dale, how does how does like crumple letter campaign or any of these translate into like a B2B? Like, we talk about copiers and and hell, like 48 months just to get uh get in the door. Like, let's translate that into a lot of the audience that may be listening on the B2B tech side.

They would die. The B2B tech audience would die if we told them it's going to take 48 months to get a deal. None like, I I I respect the shit out of everyone who comes from copiers because it's the hardest sale on the planet. Like if you it legit, if you could sell copiers, you could sell anything.

I agree. I might be a little biased. But so like let's let's rewind real quick. So, so let's come back to this identity of like the average lease being 42 months, okay?

And that your market share is going to have like a 70% share, 30% share, or whatever the number is. I just did it backwards there, but but the thought is is this is that like instead of trying to get lucky, if I can have these conversations that we talked about, here's what happens. What literally happens is that the next day Friday, with this same group of people, this guy pulls out his phone and goes, read this email and holds it to me and it's from the VP of the organization saying, I got your letter, they passed it along to me. I love it.

I'd like to buy from you. Matter of fact, I'd like to buy this month from you. I'm having problems and I need your help. So, so here's the thing that I think applies across the board.

And so we're talking to the tech space, which, you know, like, don't make me throw and throw up in my mouth too many times during this call, guys. So like, using things like parallel dialer, you know, terms like that are like tech space. Like the tech space to me is losing its its its way from my perspective that like it's and it has for quite some time at this point that it is it is literally a place where I go start a business selling some kind of software and the only thing that I'm focused on is becoming a unicorn and selling it, you know, seven different ways. And then going on the internet and talking about it and how cool I am.

When really, I like I just had a good idea and a bunch of people worked really hard for me to get it to where it is today. Right? So we've lost again this Pause. No, no, seriously, no, this is this is important because a lot of founders listen to this show, right?

The founders are our ICP. And for every founder listening, what you just said is true. Don't be that asshole. You can't.

Listen, have that great idea, have that vision, that's super cool. And and we we we we need B2B tech founders. But don't be the asshole that then goes on LinkedIn, like your point and talk about this great thing that you did and you turned into a unicorn when it was 5, 10, 15, 20, 200, 500 people who did it for you. Recognize, create the culture, the great working environment and recognize the work, the dedication, the sweat, the tears that people put in to make your dream a reality.

Sorry. I had to interject there. Well said. So, so, so to the point, if I'm if I am more focused on my people, I'm listening to them.

And when I'm having conversations with them and they're telling me things like, hey, I'm I'm setting a good amount of appointments, but no one shows up for the demos. Or or hey, like I'm talking to a lot of people, but no one wants to set an appointment in the first place. That we can really literally boil that down to this idea that all we're doing in that space right now is being transactional with every single moment possible. Even the people that are out there doing it right, or to my to my knowledge and in the extent of of, you know, who I know in the industry are still being told like in the midst of of of personalizing things.

I hate that word, by the way. It's such a buzzword right now. Like, giving people a better experience. Let's call it that.

That their their bosses are coming to them and going, hey, great job this month, but you got to make more calls and send more emails. Like, this is still like a thing that's happening. Like instead of us saying, hey, how are you impacting the community right now with these outcomes that you're achieving? What are people saying?

How are what and what kind of feedback are we getting as an organization? Like, are people coming to us and going, hey, you know, like, I signed up with Dale Z and I'm super happy with what he's done for my business and how he's helped me and my in my life, in my lifestyle because of how that's translated from the success of my organization to begin with. So, but instead of of of thinking about like building happiness inside of our organizations and the communities that we seek to serve, like it's a simple thought, right? But instead, we're just like, yo, how hard can we hit the metrics in unrealistic ways, slave drive people into that process, and then again, you know, become a unicorn, sell 7x, whatever the hell they put on their profile and and go out and be a guru on LinkedIn and make, you know, money from whoever is sponsoring the content.

So, so instead, if we just got back to this idea of like what a copier rep as an example has to put up with, which is this idea that in 90 days you will fail. That's what most copier companies will tell you like, hey, it's great to have you here, we'll probably fire you in 90 days. I watched that for most of my career, you know, I literally would watch people come in and just churn out faster than you could blink. But if we give people better experiences in the copier space, we're like, that's the churn.

Right? For an employee, if we can give a prospect, the hardest person to sell, right? The they say that, you know, copiers are in the top three of of uh commodity sales, right? So if we in the top three, if we can just give somebody a better experience and it changes the outcomes.

Bro, imagine what it's going to be like for the B2B space in the tech world when they start adopting to this more. And I and listen, we've had reps from I mean, I could name some companies. I probably shouldn't. But we've we've had reps from text base the text space all over the place come through our system and program, and they've proven it as well too.

So, but here's the thing is that like if the rep is doing it, it doesn't matter. It has to be the leadership saying, please do this and let's do it long term, not just for a few months before we make it do something else. Say that again. You cannot say that louder.

Please do this. Yeah. Please do this. This starts up top.

Dale doesn't do anything unless I tell him to do it. It's fucking frustrating. And and to do it for a period of time, right? Like it's the period of time that you have to be able to like withstand it.

Maybe you do stuff in parallel. Like, go make your thousand dials. But do this in parallel, so you can do an AB test in real in real life. Um, and and see and see the work.

So, you were just talking about generating value, creating value. One of the things we love to do is give back to the community and the audience. Uh, you said that you were going to give something to the audience Dale. What is that that you'd like to give back?

Yeah, I just wrote a kid's book, so. I'm gonna give five kids books to You say that so casually. Come on, I just wrote a kid's book. Uh, it's it's it's it's Wednesday.

I just wrote a kid's book. Come on, man. Like, it's it's it's And it has been a dream. I yes.

I uh, I I probably about 2014, I started to write a autobiography about my dad. It's still I still have it, by the way. I will release it at some point. Um, it's called Tales of a Copier Salesman.

Blood, Sweat and Toner. And it was really like my stories Love it. of working with him and then also like the things I found out about him while I worked with him like that he had done that was just absolutely incredible. And then I thought people needed to know about.

And you know, like some things have gotten in the way. Like we wrote how to start a sales rebellion, my co-founder and I, Jeff Viegas, which Dale has a a a not for resale copy of, so uh, put that thing on eBay in a couple years and you'll make some like maybe five bucks back, you know, it'd be great. But, you know, so so in the midst of all that, I I said to myself, you know, hey, I really still want to tell my dad's stories, but one of the things that really drove me was uh, he has a lot of grandkids that he never met. There's eleven of them in total in the family now.

Um, and he met about five of them in total. And and so I in my head I thought, well, how could like I still do the dad autobiography thing, but also like introduce him in a in a whimsical and fun way to the kids that never really got to know him. So, so the book is actually about Dale the sales whale. My mom used to call me Dale the whale when I was growing up.

And and then there's a Narwhal named Owen, who's my younger brother. So in the book, they're not brothers in the book. They're just like acquaintances. But Dale teaches Owen sales.

The whale teaches the Narwhal. And it's fun. They go through the bottom of the ocean. They do a bunch of very rebellious things.

Like crumpled letters make a a guest appearance. In the book, it's pretty funny too. It's like, it's I think it's broken bottles, if I recall correctly. It's broken bottles with like a message in them.

It's pretty fun. But um, the end of the book is the most meaningful piece. I pay tribute to my father in this book and and ultimately pay tribute to like, what is sales? But sales is service.

Like the thing about sales that we've lost sight on is that sales is one of the most fulfilling jobs in the world because it allows us to connect deeply with people by helping them. Because by helping them, they they help us in the process. If you do it right. If you do it right, though.

That's the thing. If you're doing sales right and you're seeking to solve problems and you're tying back what you're selling to needs, and you're legit trying to help someone, a prospect, solve a problem. You're doing that. You're helping people and you're helping them grow their business, expand their business, scale their business, whatever it happens to be.

Where it goes wrong is when it's how do I get my big fat commission check and I just get commission breath. And it's like, I don't care if this helps you or not. You need my product. And I'm going to twist and turn my words to make it seem like you need it, but you really don't.

What you said is very important. If you're doing sales the right way, you're helping people. And it used to be a I I remember my my father was in sales, and I always said I was never going to get in sales because he and I've told this story before. He sold time shares.

Um, and it was sleazy, it was dirty, it was disgusting. I and I was like, I I will never be in sales. Um, and sales has this connotation of like, what do you do? Most of like you don't want to say sales, right?

We need to get back to a place where you could be proud for, what do you do? I'm I'm in sales. And that that's not a bad thing. Yeah, I love that.

My man Chuck that I just met. Shout out to my man Chuck. I won't out his company, but maybe he'll listen to this, maybe I'll send it to him. Who knows.

We just had this conversation of like, why do people walk away from the word sales so much? And really honestly, it's because of as I call it, or as I phrase it, or the term that I use for it is the sins of the father, which is that the past has really haunted the present and the future of sales because of all the bad stories. I mean, guys, for real, like, watch the Wolf of Wall Street. The thing is, is that yes, it's Hollywood, but the stories about what these people were doing to get people to buy penny stocks was wrong, it was illegal, and it was real.

And and and the idea here is is that ultimately, this happens to people on a daily basis. And so overturning that stereotype is important. But this generation, my generation, the generation behind me, you know, they listen all y'all, if y'all are out there chilling and and hearing this. Stop being ashamed of being a salesperson.

It's literally the greatest job in the world. And the more that you run from that word, the further into that deep, dark, weird well that you'll end up. And one day you'll wake up and you'll say, oh, sales didn't really work out for me because you didn't embrace the the altruistic nature of what sales truly is. But instead, you you just continued to perpetuate the stereotypes.

That's let's let's put the sales profess let's put professional back into sales. Just like Orlando's are we fucking cliché? Just put just like Orlando City. Those boys are professional soccer players, right, Dale?

And and the reality is, they practice every day. We have to practice and make sure that that professionalism comes through. So, Truth. It speaking of Orlando City just like it's like good luck for tonight cuz I'm a superstitious ex athlete.

They can clinch the playoffs if they tie or beat New York City and they're the best away record on the season. I'm just saying this stuff to put it out there cuz we're about to get it tonight, baby. And by the way, when we come to when I come to town for the playoffs, Dale Z, we're definitely going. You think Adam will meet us for a game?

Absolutely. We'll make him come out. Hell yeah. Okay.

Well, then it's on like Donkey Kong. I I I I I've I've been on that coast more than you've been on this coast. Hell yeah, I'll go, man. Absolutely.

I love it. Well, Orlando's in the middle, kind of. How long does it take you to get to Orlando? Two and a half.

Does it really? Yeah. All right. Orlando's in the middle.

He wins. Let let it be noted to everyone listening. This is the very first time Dale Z has been right in a conversation with me. The very first time.

All right. Dale D. Let's uh let's let's let's end with some rapid fire. Are you cool with that?

Let's go. You don't have a choice, but I mean, you do, you could leave if you want. You're going to like the first question. I'll be interested.

Let's go. All right. What song would best describe your revenue strategy? Uh, probably anything by 36 Mafia that talks about like dealing drugs and and like making money.

I love it. You don't have one song? You don't have one like theme song you can come out with? Yeah, no, I don't.

I like because I'm a musician. Y'all forgot that I'm a musician, so you asked me the worst question to ask a musician, so, but I just got cheeky with the answer and is like, well, you know, hip-hop describes how to make money better than anybody else. Awesome. If you had a crystal ball, what revenue strategy is uh is a a trend right now, but it's going to be like main stay in the next 12 to 18 months.

I mean, if I'm being biased, I would say give it getting back to this identity of direct mail, how it works effectively for your prospecting efforts. But I I would say probably more like two two three to four years. I don't know about 18 months. That's that is that is uh being very generous.

But I I do believe that we will see a time in in, you know, our lifetime in sales, definitely and within the next three to four years where it will become a main stay and it will be part of the strategy of outreach for for outbounding and through marketing uh strategies as well too. It will be one of the main ways to get attention. Love it. Absolutely.

Earlier in the show, uh, you you said that it's tomorrow, you're in marketing now, you're not in sales anymore. It's tomorrow morning. What's the very first thing that you're going to do? Oh, I'm I'm whipping up a whole batch of rebel letter campaigns, crumpled letters, pre-burn letters, copy stain letters.

I'm throwing those bad boys in my back pocket and I'm grabbing a couple of the outbound sales people and saying, hey, let's go do this together and go build some relationships out in the field. And that's how I'm changing the game. I love it. I love it.

Let's change it up, Dale. Close us out. Dale, thanks so much for joining us for the show, man. I appreciate you.

You know, it's uh Dale squared on the show today. So, Adam's outdone and uh let let the people know where they can uh engage with you, chat with you, you know, connect with you. Yeah, easy to find me, everybody. You can just Google Dale Dupre and pick the social channel you like.

LinkedIn is the one where I do daily content. That's LinkedIn.com/iamback/copierwarrior, but I'm also on Instagram, TikTok, Twitter, you name it, @dale_rebleader. You can also find @salesrebellion on all social platforms as well too.

Join our movement, find our free Slack community, send crumpled letters, be a rebel. I love it. Maybe maybe maybe a future sponsor of the uh revenue reimagined podcast. Yeah.

We can letter crumpled letters, sponsored by crumpled letters. Dale D. If you want to be a rebel. Dale D, certainly not Dale Z, because I gotta put up with you more than I care to, but Dale D, thank you so much for joining the show, man.

It's been an absolute pleasure. Cheers, gentlemen. I appreciate you both. Thanks, man.