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THE DIAGNOSIS

The GTM Growth Plan™.

A diagnosis of your revenue and go-to-market systems, built on The GTM Gap® method. Findings traced to your own data. A plan you own, whether or not we do the work.

Every engagement starts here. What follows depends on what the diagnosis uncovers.

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The ReportThe ProcessThe FitPricingImplementation

THE ENGAGEMENT AT A GLANCE

A Decision-Ready Plan. A Defined Path to Delivery.

The GTM Growth Plan™ is a fixed-fee diagnosis. Implementation is scoped from the findings, with the work and commercial terms agreed before it begins.

  1. 01

    The Diagnosis

    An evidence-backed assessment of the constraints across your revenue and go-to-market systems.

  2. 02

    The Priorities

    What to change first, the dependencies, and which investments can wait.

  3. 03

    The Delivery Plan

    Implementation options, owners, deliverables, and measures for reviewing progress.

What We Need From You

A leadership sponsor, access to relevant operating data, and interviews with the people doing the work. We agree participation and timing during scoping.

When We Build Together

Work runs in four-week GTM Sprints™, with named deliverables and partner review.

WHAT YOU RECEIVE

See the Work. Then Decide.

Explore eight parts of an illustrative GTM Growth Plan™. Follow a B2B software company from the growth question to the evidence, priorities, and proposed work.

172RUBRIC ITEMS
6DOMAINS IN THE FRAMEWORK
3EVIDENCE LENSES
0–4MATURITY SCALE

The framework above describes our GTM Growth Plan™ process. The example below is an illustrative example of selected GTM Growth Plan™ outputs using illustrative data.

01Executive Summary
02Your GTM Gap® Stage
03Maturity by Pillar
04Your Questions, Answered
05Priorities, in Order
06KPIs & the 90-Day Checkpoint
07The GTM Sprint™ Plan
08Appendix & Sources

01 / ILLUSTRATIVE REPORT

Executive Summary

The numbers the board needs to understand: ARR, growth, retention, margin, and performance against budget. The illustrative financial bridge explains how the measures connect.

Look Closer
NORTHSTAR WORKFLOWGTM GROWTH PLAN™

Growth Is Coming From Expansion. New Business Is Underperforming.

Existing customers add teams, but the business is spending too much time on accounts that do not fit its strongest use case. Deals drift after demos, and new customers take too long to reach first value.

$8.4MAnnual Recurring RevenueClosing ARR in the illustrative year
+20%Year-over-Year GrowthFrom a $7.0M opening ARR base
105%Net Revenue RetentionExpansion offsets losses in the opening cohort
84%ARR Plan Attainment$8.4M against a $10.0M plan
90%Gross Revenue Retention$700K of churn and contraction
78%Subscription Gross MarginIllustrative revenue less cost of delivery

The Decision

Reallocate attention to proven-fit buyers, require evidence of buyer progress, and make first value a shared sales and customer success responsibility before adding more acquisition spend.

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THE DECISION IT SUPPORTS

A common financial and operating baseline for the leadership team.

Northstar Workflow is fictional. All figures, sources, recommendations, targets, and work statuses were invented for this demonstration. No client audit data is reproduced.

HOW IT WORKS

Five Steps. A Clear Path Forward.

Diagnose the constraint. Agree the priorities. Build in four-week GTM Sprints™ and review what changes. You own the plan and choose how to carry it forward.

  1. 01

    The Conversation

    Bring the growth goal and the decision you’re facing. We establish the right next step.

    No charge
  2. 02

    The Diagnosis

    Find what is holding growth back, with evidence. This is your GTM Growth Plan™.

    Scoped to your businessFixed fee
  3. 03

    The Prescription

    Decide what to do, in what order, and what each path requires.

    One meetingIncluded in the diagnosis
  4. 04

    The Build

    Implement the priorities in four-week GTM Sprints™, with named owners and partner-reviewed deliverables.

    Initial commitment set by scopePriced by priority
  5. 05

    GTM Engine™

    Monthly operating reviews supported by our proprietary AI software. Keep decisions, performance, and the next priorities connected as the business changes.

    OngoingMonthly engagement

WHAT A BUILD CAN INCLUDE

Defined Work. Visible Progress.

Each four-week GTM Sprint™ has an agreed deliverable, a delivery owner, and a review standard. These examples show how a diagnosed problem becomes work the team can use. Your scope determines the actual builds and named owners.

01

Make Qualification Consistent

Managers advance deals using different definitions.

Deliverable
A shared qualification standard, CRM stage requirements, and a manager review checklist.
Ownership
RR delivery lead with your sales leader and RevOps owner.
Review
Test the standard on current opportunities; review exceptions and coach the team before handover.
02

Connect the Sale to First Value

What was promised during the sale gets lost in implementation.

Deliverable
A sales-to-success handoff, shared customer success plan, and agreed first-value milestone.
Ownership
RR delivery lead with your sales and customer success leaders.
Review
Walk live handoffs through the process; confirm ownership and check that the promised outcome is captured.
03

Make Expansion Deliberate

Expansion depends on someone spotting an opportunity at renewal.

Deliverable
Defined expansion signals, an account review cadence, and a playbook for the selected customer segment.
Ownership
RR delivery lead with your customer success and account leaders.
Review
Pilot the playbook on agreed accounts; review the evidence and refine the next sprint.

A partner reviews every deliverable before it reaches you. Sprint reviews establish what is complete, what is in use, and what needs to change next.

A CLOSER LOOK

How We Reach the DiagnosisThree evidence lenses and a consistent 0–4 scoring scale.

HOW WE SCORE

Three Lenses. One Tested Explanation.

We examine each source separately, then compare what it tells us. Agreement increases confidence. A finding supported by only one source remains a question to investigate.

01

Executive Baseline

Does the company have the programs, processes, and systems in place?

Leadership assesses the rubric with us, using the same 0–4 definitions across the GTM domains.

02

Organizational Alignment

Does the organization agree on what exists and how well it works?

One-to-one interviews with the people doing the work test the same capabilities. Differences between leadership’s view and daily execution become visible.

03

Quantitative Validation

Do the numbers confirm or contradict what people told us?

We examine revenue models, CRM exports, compensation plans, board materials, and cash forecasts. Findings trace to their source; gaps and conflicting figures are documented.

THE MATURITY SCALE

From Absent to Optimized.

Applicable items are scored 0–4. Pillar averages and the overall assessment inform your GTM Gap® stage. The report documents the definitions and scoring coverage.

  1. 0

    Absent

    No evidence the capability exists.

  2. 1

    Ad Hoc

    Exists informally and is applied inconsistently.

  3. 2

    Developing

    Documented or partly implemented; not yet standardized.

  4. 3

    Adopted

    Documented and consistently used by the team.

  5. 4

    Optimized

    Measured, improved, and used to guide decisions.

Is This the Right Fit?Who the work serves and what it requires from your team.

WHO THIS IS FOR

Built for Teams Ready to Act.

For $5M–$100M B2B companies, their investors, and the leaders accountable for growth. The first conversation establishes the decision you need to make and whether this engagement can help.

VC & PE Firms
Test the portfolio company’s operating capabilities before funding the next part of the value-creation plan.
CEOs & Leadership Teams
Establish the constraint before committing more budget, headcount, or a new executive role.
Revenue Leaders
Build an evidence-based case for change and take responsibility for putting the agreed work into practice.
Cross-Functional Teams
Resolve handoffs across product, marketing, sales, and customer success, with the people responsible involved.
Organizations Ready to Act
Make decisions, assign owners, and change the processes or behaviors that the evidence identifies.

What Makes the Work Productive

A leadership sponsor who can make decisions, access to relevant data and people, and a willingness to test the proposed solution. If you only need an executive placement, lead generation, or a tool implementation with the solution already fixed, we should establish that before scoping a diagnosis.

What Makes the Engagement Different?The evidence, ownership, pricing, and choices after the plan.

THE DIFFERENCE IN THE ENGAGEMENT

From Advice to a Plan You Can Put to Work.

A clear diagnosis, a plan your team owns, and the option to have us build what comes next.

PRICING

Fixed per Engagement.
Set by Scope.

The fee reflects the complexity of the diagnosis. We agree the scope, access, timeline, and fee before work begins.

What Shapes the Scope

Revenue Motions

Direct sales, channel, product-led growth, expansion, and the relationships between them.

Team & Interviews

The functions involved, the team’s size, and the people whose experience we need to understand.

Data & Systems

The availability, quality, and spread of evidence across systems, workbooks, and reporting.

Leadership Questions

The decisions to resolve, the depth required, and whether the board will use the findings.

AFTER THE DIAGNOSIS

Implementation. Choose the Right Path.

Your plan ends with an in-person prescription meeting led by a Revenue Reimagined partner. We work through what to do, in what order, and what each path requires. Then you choose.

01

Run It With Your Team

The plan is written so your team can carry it forward. The evidence, priorities, and reasoning remain yours, whether or not we implement.

YOUR TEAM / YOUR CHOSEN PARTNER
02

Commission a Defined Build

Revenue Reimagined carries out the agreed work in four-week GTM Sprints™, with named owners, deliverables, and partner review. The initial commitment and fee reflect the scope.

DEFINED SCOPE / RR ACCOUNTABILITY
03

Address a Leadership Gap

When the diagnosis calls for a leader, a fractional seat may be the right prescription. An RR partner takes the role for a defined term, with an explicit remit.

WHEN WARRANTED / DEFINED TERM
04

Keep the GTM Engine™ Running

Monthly operating reviews supported by our proprietary AI software. Keep decisions, performance, and the next priorities connected as the business changes. You own the record of decisions and their reasoning, with an exportable record you can take forward independently.

ONGOING / MONTHLY ENGAGEMENT

You own the plan. Continuing with Revenue Reimagined is a decision you make with the findings in front of you.

BEFORE WE BEGIN

The Practical Questions.

We agree the scope, access, timeline, and fee before the engagement begins.

Who is the GTM Growth Plan™ for?

VC and PE firms assessing a portfolio company, and CEOs and revenue leaders at $5M–$100M B2B companies. The work is most useful when growth falls short of expectations and you need to decide where to focus, what to fund, and what to change.

Why is the diagnosis a paid engagement?

The GTM Growth Plan™ includes interviews, evidence review, scoring, and a written diagnosis with sequenced recommendations. It is a defined engagement with outputs your company owns. The prescription offers implementation options after the findings are established.

Can we start with a fractional CRO?

The diagnosis comes first so the recommendation addresses the actual gap. A fractional role is one possible prescription. A recent portfolio-company audit can be reviewed in the first conversation to establish what additional diagnosis is needed.

Who leads the work?

A Revenue Reimagined partner leads the diagnosis, interviews, data review, and prescription discussion. Adam or Dale brings the operating context behind the recommendations.

What does the engagement require from us?

Access to relevant leaders and team members, CRM and revenue data, customer information, and the current growth plan. We agree the scope and available evidence before work begins.

How long does the diagnosis take?

Typically two to four weeks. The schedule depends on the agreed scope, access to the team, and availability of the operating data.

How is the engagement priced?

A fixed fee is agreed before work begins. We scope the engagement around your revenue motions, the team involved, the available data, and the questions leadership needs answered.

What happens after we receive the plan?

You own the plan and choose how to carry out the work. Implementation with Revenue Reimagined is scoped separately, based on the priorities established through the diagnosis.

YOUR NEXT REVENUE DECISION

Get a clear view before you commit more capital.

Tell us what the business needs to achieve and where progress has stalled. We’ll help you determine the right next step.

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