Episode 5
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Mark Kilens

Mastering People First GTM: How to Elevate Customer Experiences and Drive Data-Driven Growth

Hosted by Adam Jay and Dale Zwizinski, Revenue Reimagined is a podcast designed for founders and revenue leaders looking to uncomplicate their revenue engines.

Discover the extraordinary journey of Mark Kilens, a GTM expert who defied

the norms of traditional go-to-market strategies. His story takes an

unexpected twist as he unveils the power of prioritizing customer

experiences, collaboration, and data-driven decision-making. Brace yourself

for an episode that will challenge the norms around sales and marketing. Are

you ready to unlock the secrets Mark has to share? Stay tuned to find out

how his unique approach can revolutionize your GTM strategy.

Our special guest is Mark Kilens:

We're excited to welcome Mark Kilens, a pioneer in the realm of customer-

centric marketing, to our podcast. As the CEO and co-founder of TACK, Mark

has always channeled his expertise in B2B go-to-market strategies,

consistently putting people first. Carving out a unique niche in the market,

his strategies are deeply rooted in collaboration and driven by data, resulting

in not just revenue growth but enriched customer experiences.

The more you talk to customers, the more you're  going to probably be able to generate more of the  right customers and hopefully land them at higher ACV. - Mark Kilens

In this episode, you will be able to:

- Grasp how customer success bolsters go-to-market approaches.

- Realize the importance of structured onboarding for buoying sales and

customer success teams.

- Delve into the People-First GTM model that brings customer

experiences, team collaboration and data-driven decision-making to

the fore.

- Identify the trials modern businesses endure and how to navigate

these waters with strategic adaptation.

- Recognize the symbiotic relationship of AI and human intelligence in

enhancing GTM measures.

The Role of Customer Success in GTM Strategies

Customer success is a crucial component of effective go-to-market

strategies. In understanding and realizing the value they provide,

organizations can gain significant insights into customer needs and buying

behavior. Leveraging such knowledge enables the creation of personalized,

high-value experiences, which directly contribute to revenue growth and

business performance.

If you're a revenue leader, founder, account executive, or SDR, be sure to jump on our exclusive email list here:

You'll get:

- Tactical advice on all things Revenue (Sales, Marketing, RevOps, Customer Success)

- Weekly prizes to our subscribers (worth $$$)

- Exclusive updates directly from Dale and Adam that aren't published anywhere else!

Join the movement today right here!

PS - huge shout out to Attention and Lavender for sponsoring our show.

We could not do this without you.

Attention optimizes sales through AI-powered CRM automation, coaching, and email follow-ups.

Lavender’s AI sales email coach helps sellers double their reply rates

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