Go-To-Market Strategies

Unlock your GTM. Dominate your competition.

Featured Post
🤝 BIG ANNOUNCEMENT - exponential partnerships

n the evolving world of go-to-market, as John Donne once famously said, "no man is an island." This has never been truer. At Revenue Reimagined, we've built our foundation on this philosophy, believing that our success is linked to the strength and quality of the partnerships we forge. It's not just about growing; it's about increasing effectively and efficiently while bringing exponential value to our clients!

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April 14, 2024

4 minutes

Going back to cali, cali 🌴

In the dynamic environment of startups, the approach to revenue generation needs to be agile and responsive. Revenue teams adopt several strategies to stay competitive, grow effectively, and build sustainable revenue streams. Here, we'll delve into three key strategies that are currently shaping the landscape for startup revenue teams:

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June 2, 2024

4 minutes

B2B Influencer Marketing is Broken 💔

I turned down $2k for a LInkedIn post and was berated by the company who simply could not understand why. This is exactly what's wrong with influencer marketing.

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May 27, 2024

3.5 minutes

Secrets to Sales Mastery: Proven Strategies

Get ready to level up your sales game with tips from my time at Adobe, discover how aligning sales and customer success can boost your NRR, and dive into an awesome workshop from Winning by Design.

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May 19, 2024

4 minutes

AI as a GTM Strategy

Let's explore how AI can effectively integrate across various sales funnel stages, reshaping traditional GTM systems into dynamic, insight-driven processes. However, before we start, let's remember that if your GTM strategy is flawed now, implementing AI will expose all of your gaps in technicolor! In other words, take the time to build a stable GTM strategy and foundation before you consider using AI.

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May 5, 2024

4 minutes

the "perceived" problem versus the "actual" problem 🤔

Diligence isn't just for VC funding. In fact, diligence should be done when hiring new people, looking for a new role, hiring a contractor, accepting a new engagement as a contractor, vetting new products, and more.

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April 28, 2024

4 minute

"Pura Vida" Meets Startup Grind

The Costa Rican ethos of "Pura Vida" (which translates to "pure life" or "simple life") permeates every aspect of their culture, challenging me to realign my work/life ethos. In this edition of the newsletter, I introduce the concept of "Principled Intensity" – a way to channel the "Pura Vida" mindset and create a more balanced, purposeful approach to leadership.

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April 21, 2024

5 minutes

your sales don't matter if you don't do this.... ⬇️

In sales, where the clink of closing deals often echoes the loudest, there's a critical yet frequently overlooked player: customer success. This week, I want to dive deep into why, in the grand scheme of things, customer success isn't just a support function—it's the bedrock of sustainable business growth.

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April 7, 2024

3.5 minutes

5 Key Lessons from Techstars Mentor Week

This edition puts the spotlight on our "Lessons Learned as a Fractional GTM Leader" section, where Jake shares "5 Critical Lessons for Startup Success: Mentoring Techstars Founders

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March 31, 2024

4 minutes

March Madness Meets GTM Strategies 🏀

This time of year is full of upsets for college basketball fans, as 16-seeded teams might upset the number 1 seed. When I think about the "madness" that happens during this time of the year, it reminds me that many GTM strategies could cause just as much "madness" for organizations. As I watched the first few rounds of the tournament and the upsets, I wanted to compare March Madness with GTM Strategies.

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March 24, 2024

4.5 minutes

Missed paychecks, careers damaged, hearts broken

A perilous tale of all that can go wrong if you're not careful. This week we look at a well-known startup who missed multiple payrolls and tried to tell employees that this is just "startup life" and if they wanted to be millionaires, they would suck it up.

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March 17, 2024

6 minutes

From fantasy to reality: Embracing Bottoms-Up

The power of adaptability and focus, two qualities that are essential whether you're working on a go-to-market plan.

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March 10, 2024

4 minutes

The End is Here - 2023 Out... 🎉🎉

2023 Recap, and 2024 Predictions

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December 31, 2023

3.5 minutes

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