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We're joined by Derek Osgood, Co-Founder and CEO at IGNITION. Derek shares his journey from working in various companies, including an early role at Rippling and significant contributions to PlayStation, to creating a platform designed for product and marketing teams.

Ignition, born out of Osgood's experiences in launching over 100 products and his desire for a tool that simplifies the go-to-market (GTM) process, aims to consolidate various tasks and workflows into a single, cohesive platform. Osgood discusses the genesis of Ignition, highlighting the consistent yet nuanced processes of building and launching products across different companies and industries.

He also delves into the challenges of enabling teams with diverse needs, the inefficiency of using multiple tools for launch tasks, and the initial solution Ignition provided by modularizing the launch plan for easier sharing and workflow integration.

During today's show, Derek shares his secrets on:

- Diverse needs across teams

- What makes a GREAT Go-To-Market Strategy

- Why your product ISN'T special

Any founder, entrepreneur, or business leader can steal the lessons Derek shares in this episode and use them for their own success.

Follow Derek - https://www.linkedin.com/in/derekosgood3/

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