Episode 28
Mic Icon
Angela Alea

Don't SELL to your customers. SERVE them!

Hosted by Adam Jay and Dale Zwizinski, Revenue Reimagined is a podcast designed for founders and revenue leaders looking to uncomplicate their revenue engines.

We are proudly supported by Sendoso - Where Thoughtful Gifting Drives Results! Learn more about Sendoso today at

In today's episode of Revenue Reimagined, we're joined by Angela Alea - President and CRO of LASSO.

Angela talks about her experience in revenue-producing roles, from sales to revenue leadership, despite vowing never to do sales.

LASSO is a platform for event and entertainment companies, and Ala's background in workforce management and event production enabled her to help LASSO change the industry.

The industry's assumption that everything is done on a spreadsheet, including the Super Bowl, Oscars, and Grammys, is what inspired LASSO's founder to start the company.

Angela and the founder combined their skill sets to create LASSO, and now they are changing the industry.

During today's show, Angela shares her secrets on:

- Misleading assumptions in the early startup days

- NOT blindly following the advice of others

- Redefining sales overall and overcoming negative connotations

Any founder, entrepreneur, or business leader can steal the lessons Angela shares in this episode and use them for their own success.

Follow Angela -

By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.