Episode 51
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Scott Marker

Customer Centric Strategies

Hosted by Adam Jay and Dale Zwizinski, Revenue Reimagined is a podcast designed for founders and revenue leaders looking to uncomplicate their revenue engines.

Scott Marker, a B2B sales and marketing strategist, discusses his new book advocating for a customer-centric model in B2B sales.

He believes that buyers avoid interactions with salespeople due to misaligned KPIs and compensation structures.

Marker explains that many companies lack a process for what happens after they acquire a new customer. He emphasizes the importance of making customers feel valued and welcomed.

Marker's superpower is simplifying complex problems, and he believes that a shift in mindset is necessary for companies to see results. He notes that many sales leaders are stuck in the past and afraid to change.

He was promoted to director of marketing and sales and customer service for two small companies, which led to his first book. Marker stresses that many companies are "screwed up" and that only a small percentage of people want to do something different.

During today's show, Scott shares his secrets on:

- Embracing AI

- Building sales on customer success

- Sales compensation and how to decrease churn of the sales team

Any founder, entrepreneur, or business leader can steal the lessons Scott shares in this episode and use them for their own success.

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🎁 Also: we have a gift for you!

Claim your FREE copy of "From Manager to Leader" by using the link here:

It's for any revenue leader or AE that wants to be in leadership one day.

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