GTM Insurance is a portfolio-wide engagement model: a standing relationship between Revenue Reimagined and a fund that gives every portfolio company access to GTM Gap Analyses, GTM Sprints™, and embedded operators on terms negotiated by the fund. It is how funds protect existing investments from preventable GTM failure.

PE engagements concentrate on margin expansion and revenue durability across mid-market portfolio companies, often with a thesis around segment expansion or pricing. VC engagements concentrate on velocity through the next round, with a thesis around repeatability of the sales motion. The framework is the same; the entry point and metrics differ.

Yes, and most fund relationships work this way. The standard model is a master engagement at the fund level with per-portco scopes attached. Sprints can run in parallel across companies, and the fund gets a consolidated readout on which portcos are in which phase of the GTM Gap™ Framework.

Funds typically start with a GTM Gap Analysis™ for two to four portcos as a pilot. From there, the scope expands based on which companies need urgent stabilization versus which are ready for repeatability work. Sprint-based engagements (four weeks) keep the fund's exposure bounded while the work proves itself.