The GTM Foundations Analysis is a complimentary written deliverable covering the four inputs every later-stage GTM motion depends on: ICP, buying persona, value proposition, and competitive landscape. The first draft is generated from your website. The refinement happens through a working session with us.
The GTM Foundations Analysis is a complimentary written deliverable covering the four inputs every later-stage GTM motion depends on: ICP, buying persona, value proposition, and competitive landscape. The first draft is generated from your website. The refinement happens through a working session with us.
What is in the GTM Foundations Analysis report?
A defined ICP with firmographic and behavioral criteria
A buyer persona with the actual jobs-to-be-done and objections you should expect
A value proposition statement framed for that persona
A competitive landscape that names the alternatives buyers consider against you, including the do-nothing option
How does the GTM Foundations Analysis work?
The first-draft report generates from your URL in minutes. The refinement session with our team takes 60 to 90 minutes. From request to finished report, plan on three to five business days. The output is a Gamma presentation you can share internally.
The analysis is complimentary because most companies discover during the work that their Foundations are weaker than they thought, which becomes the natural starting point for a longer engagement. If after the report there is no fit, you keep the deliverable.
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Frequently asked questions
What is the GTM Foundations Analysis?
The GTM Foundations Analysis is a complimentary written deliverable covering the four inputs every later-stage GTM motion depends on: ICP, buying persona, value proposition, and competitive landscape. We generate the first draft from your website and refine it through a working session with you.
What do I get in the report?
A defined ICP with firmographic and behavioral criteria, a buyer persona with the actual jobs-to-be-done and objections you should expect, a value proposition statement framed for that persona, and a competitive landscape that names the alternatives buyers consider against you (including the do-nothing option). The output is a Gamma presentation you can share internally.
How long does it take to generate?
The first-draft report generates from your URL in minutes. The refinement session with our team typically takes 60 to 90 minutes. From request to finished report, plan on three to five business days.
Is it really free?
Yes. The GTM Foundations Analysis is complimentary because most companies discover during the work that their Foundations are weaker than they thought, which becomes the natural starting point for a longer engagement. If after the report there is no fit, you keep the deliverable.