SinaLite
How Revenue Reimagined helped SinaLite:
How Revenue Reimagined helped SinaLite:
Formalize sales processes
Formalize sales processes
Expand in the US
Expand in the US
Increase MRR by 3.4x
Increase MRR by 3.4x
Industry
Industry
Printing
Printing
Headquarters
Headquarters
Toronto, CA
Toronto, CA
Founded
Founded
1999
1999
Company size
Company size
250-500
250-500
Sinalite is a trade-only commercial printing company serving thousands of resellers across North America. After years of organic growth and shifting market dynamics while entering the US, they knew it was time to rethink their approach.
Sinalite is a trade-only commercial printing company serving thousands of resellers across North America. After years of organic growth and shifting market dynamics while entering the US, they knew it was time to rethink their approach.
The Scaling Challenges They Were Up Against (sound familiar?)
1
Breaking Into the U.S. Market
Breaking Into the U.S. Market
2
Building the Right Sales Team
Building the Right Sales Team
3
Stalled Revenue Growth
Stalled Revenue Growth
That's where Revenue Reimagined came in.
We’re a team of GTM co-pilots working arm-in-arm with your team for predictable, responsible growth. No matter the problem, we'll pinpoint the issue and provide precise solutions to get your GTM engine up and running. We partner with your team to execute the playbook, measure impact, and iterate as needed.
“Before working with Revenue Reimagined, we were guessing. Now we have a real sales motion, a clear playbook, and a team that knows exactly how to win in the U.S. market.”
- Brian Meshkati, CRO, SinaLite
“Before working with Revenue Reimagined, we were guessing. Now we have a real sales motion, a clear playbook, and a team that knows exactly how to win in the U.S. market.”
- Brian Meshkati, CRO, SinaLite
“Before working with Revenue Reimagined, we were guessing. Now we have a real sales motion, a clear playbook, and a team that knows exactly how to win in the U.S. market.”
- Brian Meshkati, CRO, SinaLite
“Before working with Revenue Reimagined, we were guessing. Now we have a real sales motion, a clear playbook, and a team that knows exactly how to win in the U.S. market.”
- Brian Meshkati, CRO, SinaLite
How We Helped SinaLite Expand in the US, and Increase MRR over 3x.
Outbound Strategy Overhaul
Sinalite had relied heavily on inbound and relationship-based sales, but that model wasn’t translating to new U.S. growth. We built an outbound playbook from scratch, focusing on high-potential verticals and equipping reps with the right tools, scripts, and sequences.
Sinalite had relied heavily on inbound and relationship-based sales, but that model wasn’t translating to new U.S. growth. We built an outbound playbook from scratch, focusing on high-potential verticals and equipping reps with the right tools, scripts, and sequences.
Revamped Hiring and Ramp Plan
They were hiring sales reps without clear expectations, training, or process. We defined role scorecards, created onboarding paths, and supported the ramp of a new AE team to ensure reps could contribute quickly and confidently.
They were hiring sales reps without clear expectations, training, or process. We defined role scorecards, created onboarding paths, and supported the ramp of a new AE team to ensure reps could contribute quickly and confidently.
Installed a GTM Operating Rhythm
Sinalite lacked consistency in pipeline reviews, forecasting, and team accountability. We implemented a weekly GTM cadence that drove focus, exposed gaps, and helped leaders get real visibility into what was working, and what wasn’t.
Sinalite lacked consistency in pipeline reviews, forecasting, and team accountability. We implemented a weekly GTM cadence that drove focus, exposed gaps, and helped leaders get real visibility into what was working, and what wasn’t.
“We didn’t just get advice, we got execution. The team rolled up their sleeves, worked alongside us, and left us with a sales motion we actually trust.”
“We didn’t just get advice, we got execution. The team rolled up their sleeves, worked alongside us, and left us with a sales motion we actually trust.”
“We didn’t just get advice, we got execution. The team rolled up their sleeves, worked alongside us, and left us with a sales motion we actually trust.”
“We didn’t just get advice, we got execution. The team rolled up their sleeves, worked alongside us, and left us with a sales motion we actually trust.”
What happened Next
Business Results
Broke into the U.S. market and created $1M+ in new pipeline within 30 days
Broke into the U.S. market and created $1M+ in new pipeline within 30 days
Reduced sales cycle by 31% across all deal types
Reduced sales cycle by 31% across all deal types
Reps hit quota 3 months faster than previous hires
Reps hit quota 3 months faster than previous hires
Team Results
Built confidence across the team in selling to U.S. buyers
Built confidence across the team in selling to U.S. buyers
Onboarded new reps in record time with a clear ramp plan
Onboarded new reps in record time with a clear ramp plan
Clear stage ownership gave reps the structure to close more, and faster
Clear stage ownership gave reps the structure to close more, and faster
What Brian Meshkati and the SinaLite team loved about working with Revenue Reimagined
Clear U.S. Expansion Strategy
“We knew the U.S. was a huge opportunity, but we didn’t have the right motion to break in. They gave us the tools, the targets, and the system to go after it, without guessing.”
“We knew the U.S. was a huge opportunity, but we didn’t have the right motion to break in. They gave us the tools, the targets, and the system to go after it, without guessing.”
Embedded Revenue Leadership
“It felt like we had a senior GTM leader on our team. They didn’t just advise. They made the calls, set the structure, and got results without slowing us down.”
“It felt like we had a senior GTM leader on our team. They didn’t just advise. They made the calls, set the structure, and got results without slowing us down.”
Installed a GTM Operating Rhythm
“They jumped right in and operated like part of the crew. It never felt like we were outsourcing; it felt like we finally had the extra firepower we needed.”
“They jumped right in and operated like part of the crew. It never felt like we were outsourcing; it felt like we finally had the extra firepower we needed.”
Collaborate with a trusted executive partner to help you create a reliable, scalable Go-To-Market engine.
If you and your team are stuck in a cycle of constantly chasing Go-To-Market sales strategies, schedule a call with our team today. We work hand-in-hand with your team to grow revenue, gain credibility and get your product to the customers who need it most.
If you and your team are stuck in a cycle of constantly chasing Go-To-Market sales strategies, schedule a call with our team today. We work hand-in-hand with your team to grow revenue, gain credibility and get your product to the customers who need it most.
Trusted by the Best
We work with you to gain traction and grow revenue by getting your product to the customers who need it most.
We work with you to gain traction and grow revenue by getting your product to the customers who need it most.
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Revenue Reimagined
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Stay in touch
Subscribe for email updates
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Revenue Reimagined
© 2025 Revenue Reimagined All Rights Reserved