How long did the engagement take?

The core engagement ran roughly six months, with a GTM audit in the opening weeks, the custom playbook built and rolled out within about 60 days, and hands-on execution continuing alongside ybot's team through the full six months.

Did Revenue Reimagined replace ybot's Sales Leader?

No. ybot had hired a Sales Leader before the engagement who was focused on strategy rather than execution. Revenue Reimagined worked alongside the existing team, operating as a functional sales team to build and prove the process rather than replacing the hire.

What was the biggest change in the first 60 days?

The custom GTM playbook — covering deal stages and pipeline management — built directly from the findings of the initial audit. Once it was in place, closed revenue jumped within 60 days.

What results did ybot see?

Over the engagement, ybot closed $576k in new ARR, grew ARR by 324%, and cut time to close significantly, while building a sales process the team could run on its own.

What did ybot's team say about working with Revenue Reimagined?

Tomer Garzberg, ybot's Co-founder and CEO, described it as having a highly experienced executive on the team who didn't need direction, and said the team felt like Revenue Reimagined was part of their own high-performance culture rather than an outside vendor.

What would you tell a founder considering a fractional CRO?

For ybot, the value came from pairing diagnosis with execution — an audit that named exactly where the process was breaking, followed by a team willing to get hands-on and prove the fix, not just leave behind a strategy document.

How ybot built a scalable sales process and grew ARR 324% in nine months.

Item: Fractional CRO
Author: Tomer Garzberg

ybot was building a first-of-its-kind healthcare AI tool, but the sales motion underneath it was working against them: the ICP wasn't nailed down, the value proposition wasn't clear, and no one could see where deals were failing. We named the Gap and rebuilt the motion the team could run on its own.

Client: ybot — AI & Automation, Series A. Engagement: 9-month engagement.

Results

ARR growth: 324%
New ARR closed: $576k
Time to close: 228% faster
Engagement: 9 months

The Gap: Strategy without a system

ybot had real product-market pull as a first-of-its-kind healthcare AI tool, but the revenue motion underneath it wasn't defined. A Sales Leader hired too early was producing strategy decks, not pipeline, and revenue stayed flat while burn increased.

No visibility into the funnel — Deals were failing somewhere in the pipeline, but without stage definitions or process, no one could point to where.
Missed revenue targets — Closed deals and revenue consistently missed target, with no clear diagnosis of the root cause.
A Sales Leader hired too soon — ybot brought on sales leadership before the underlying motion existed, so the hire produced documents and strategy instead of a repeatable process.

The Fix: Three moves, from audit to execution

We ran the audit, built the playbook, and then got on the ground with ybot's team to execute it — not just hand over a document.

Run the GTM audit: Conducted a full Go-To-Market audit to find ybot's current state, what was and wasn't working, and where the repeatable revenue process needed to be built. Why: You can't fix what you haven't diagnosed — the audit turned a vague 'revenue is flat' problem into a specific, fixable list.
Build the custom playbook: Developed ybot's custom GTM playbook, prioritizing deal stages and pipeline management. Why: A shared playbook is what turns individual effort into a repeatable process the whole team can run.
Get hands-on with the team: Worked directly alongside ybot's team as a functional sales team — closing deals, building partnerships, and adding revenue using the new playbook. Why: Processes only prove out in the field; we ran the plays ourselves before handing them off.

Cost of inaction

ybot was burning cash on a sales function that produced documents, not deals — closed revenue and deal counts kept missing target while the team debated strategy instead of running one. Every month without a defined ICP and process was a month of runway spent chasing the wrong opportunities.

90-day outcome

Within 60 days of the new playbook going live, closed revenue jumped and kept climbing. Six months in, ybot had closed $576k in new ARR, grown ARR 324%, and cut time to close dramatically — with a sales process the team now runs on its own.

Common questions

How long did the engagement take?: The core engagement ran roughly six months, with a GTM audit in the opening weeks, the custom playbook built and rolled out within about 60 days, and hands-on execution continuing alongside ybot's team through the full six months.
Did Revenue Reimagined replace ybot's Sales Leader?: No. ybot had hired a Sales Leader before the engagement who was focused on strategy rather than execution. Revenue Reimagined worked alongside the existing team, operating as a functional sales team to build and prove the process rather than replacing the hire.
What was the biggest change in the first 60 days?: The custom GTM playbook — covering deal stages and pipeline management — built directly from the findings of the initial audit. Once it was in place, closed revenue jumped within 60 days.
What results did ybot see?: Over the engagement, ybot closed $576k in new ARR, grew ARR by 324%, and cut time to close significantly, while building a sales process the team could run on its own.
What did ybot's team say about working with Revenue Reimagined?: Tomer Garzberg, ybot's Co-founder and CEO, described it as having a highly experienced executive on the team who didn't need direction, and said the team felt like Revenue Reimagined was part of their own high-performance culture rather than an outside vendor.
What would you tell a founder considering a fractional CRO?: For ybot, the value came from pairing diagnosis with execution — an audit that named exactly where the process was breaking, followed by a team willing to get hands-on and prove the fix, not just leave behind a strategy document.