# How SinaLite broke into the U.S. market and grew MRR 3.6x.

Client: SinaLite

SinaLite had grown for years on inbound and relationship-based sales, but that motion wasn't translating into U.S. growth, and the sales team was being built without a clear process behind it. We built the outbound playbook, the hiring system, and the operating rhythm from scratch.

Engagement: 18-month engagemetn

## Results

- MRR growth: 3.6x
- New pipeline: $1.3M+
- Sales cycle: 31% faster
- Rep ramp: 3 months faster

## The GTM Gap®: Inbound motion, outbound market

SinaLite had grown for years on inbound and relationship-based sales, but that model didn't translate to breaking into the U.S., and the sales team being built to do it had no clear process underneath it.


## The Work: Three moves: outbound, hiring, cadence

We built the motion, the people system, and the operating rhythm together, so none of the three had to carry the U.S. push alone.


## Outcome

SinaLite broke into the U.S. market with $1M+ in new pipeline inside 30 days, cut sales cycle 31% across all deal types, and got new reps to quota 3 months faster, running on a weekly GTM cadence the team now owns.

## Client Perspective

> Before working with Revenue Reimagined, we were guessing. Now we have a real sales motion, a clear playbook, and a team that knows exactly how to win in the U.S. market.

Brian Meshkati, Chief Revenue Officer, SinaLite

Page: https://www.revenue-reimagined.com/case-studies/sinalite-us-expansion