# How Rainforest QA built predictable pipeline and doubled monthly bookings.

Client: Rainforest QA

Rainforest QA's AI-driven test automation platform had real pull, but sales capacity planning was guesswork, outsourced reps weren't converting, and forecasting was a mess. We rebuilt the ICP, the pipeline math, and the team underneath it.

Engagement: 22-month engagement 

## Results

- Revenue bookings: 2.4x
- Average ACV: +156%
- Time to close: 143% faster

## The GTM Gap®: Hopecasting, not forecasting

Rainforest QA's product had real pull, but the sales motion underneath it hadn't caught up. Capacity planning was guesswork, outsourced reps weren't converting, and the team's own name for its forecast process said it all: hopecasting.


## The Work: Three moves: positioning, pipeline, coaching

We rebuilt the go-to-market foundation first, then the pipeline math, then the people running it.


## Outcome

Monthly net new revenue bookings doubled and average ACV grew 150%, with new revenue opening up through professional services sales — built on a pipeline the team could finally forecast with confidence instead of hope.

## Client Perspective

> It's been extremely helpful to have a trusted partner I can learn from, but also collaborate with to make sure we're staying on track with the goals that we've set as a business.

Lauren Harold, Chief Operating Officer, Rainforest QA

Page: https://www.revenue-reimagined.com/case-studies/rainforest-qa-predictable-pipeline