# How Clockwork Recruiting cut churn and grew MRR 425%.

Client: Clockwork Recruiting

Clockwork Recruiting had tried everything to fix a broken top-of-funnel and rising churn, but a Marketing Leader hired to fix it was optimizing workflows instead of pipeline. We ran the audit, rebuilt Customer Success from scratch, and redefined the sales process around the buyer journey.

Engagement: 14 months

## Results

- MRR growth: 425%
- Churn reduction: 368%
- Average ACV: +284%

## The GTM Gap®: Workflows instead of pipeline

Clockwork Recruiting had tried everything to turn things around. The root problem: a Marketing Leader hired to fix growth was optimizing complex workflows instead of measurable pipeline, so nothing moved.


## The Work: Three moves: audit, customer success, sales process

We diagnosed the real problem first, then rebuilt Customer Success and the sales process around it, not the other way around.


## Outcome

MRR grew 425% and churn dropped 368%, with average ACV up 284%. We built a Customer Success motion with real ownership and a sales process the team could finally run without second-guessing every stage.

## Client Perspective

> Working with Revenue Reimagined completely transformed how we sell and support our customers. They brought structure, clarity, and strategy at a level we didn't know we were missing, and the impact was immediate.

Christian Spletzer, Chief Executive Officer, Clockwork Recruiting

Page: https://www.revenue-reimagined.com/case-studies/clockwork-recruiting-mrr-growth