The GTM Gap Analysis™ is a complimentary diagnostic that scores your B2B revenue system against the four phases of the GTM Gap™ Framework: Stabilization, Foundation, Repeatability, and Scalability. You leave with a clear read on where the leaks are, what to fix first, and which fixes are months of work versus weeks.
The GTM Gap Analysis™ is a complimentary diagnostic that scores your B2B revenue system against the four phases of the GTM Gap™ Framework: Stabilization, Foundation, Repeatability, and Scalability. You leave with a clear read on where the leaks are, what to fix first, and which fixes are months of work versus weeks.
What do you get from the GTM Gap Analysis™?
A written diagnostic that maps your current state against the framework with specific recommendations
A score for each of the four phases identifying which one you are actually in (not where you think you are)
A prioritized list of the highest-leverage gaps blocking the next stage of growth
Clarity on which fixes are quick wins versus structural rebuilds
A path forward, with or without further engagement
How does the GTM Gap Analysis™ work?
A founder or revenue-leader interview, a review of your pipeline data and recent results, and a written diagnostic. From kickoff call to written diagnostic typically takes 7 to 14 business days. Faster if your data is in order, longer if we need to reconstruct pipeline history from scratch.
The analysis is complimentary because it doubles as our qualification process. If after the analysis there is a fit, we propose an engagement. If there is not, you keep the diagnostic and the recommendations.
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Frequently asked questions
What is the GTM Gap Analysis™?
The GTM Gap Analysis™ is a complimentary diagnostic that scores your B2B revenue system against the four phases of the GTM Gap™ Framework: Stabilization, Foundation, Repeatability, and Scalability. The output identifies which phase you are actually in (not where you think you are) and which gaps are blocking the next stage of growth.
What is included in the diagnostic?
A founder or revenue-leader interview, a review of your pipeline data and recent results, and a written diagnostic that maps your current state against the framework with specific recommendations. You leave with a clear read on where the leaks are, what to fix first, and which fixes are months of work versus weeks.
How long does the analysis take?
From kickoff call to written diagnostic, typically 7 to 14 business days. Faster if your data is in order, longer if we need to reconstruct pipeline history from scratch.
Is the analysis really free?
Yes. The GTM Gap Analysis™ is complimentary because it doubles as our qualification process. If after the analysis there is a fit, we propose an engagement. If there is not, you keep the diagnostic and the recommendations, and we both save time.
What happens after the analysis?
Most companies move into a GTM Sprint™ targeting the highest-leverage gap the diagnostic surfaced. Some move into an embedded Operating Partnership. A few take the diagnostic and run with it internally, which is also a good outcome.